The EuroShop 2017 - A successful trade fair
The follow-up of the trade fair is going on while the event itself ended on the 9th March pleasantly. Our conclusion: Clearly successful! This holds true for our stand as well as for to the trade fair as a whole.
Once again, the EuroShop has become better in 2017: Not just 16 but 18 halls were used for the event in this year and the number of exhibitors increased by 140. Also, the number of visitors at the biggest retail trade fair has become even higher in 2017. Although the last day of the event has started with a not so nice surprise: An old bomb has been found at the airport of Düsseldorf. Because of this, the area had to be blocked, which made it harder for visitors to reach the trade fair. Nevertheless, the organizer counted 113.000 visitors: 4% more than in 2014.
Especially the design and the quality of our eKiosk hardware and the combination with the software applications from our partners has excited our visitors. Everybody who was searching for a sophisticated digital signage solution was able to find inspiration and comprehensive consulting at our booth.
As a trendsetter of the industry, the EuroShop 2017 corresponded exactly with this development: Digital services and online offers are becoming increasingly important. Virtual Reality and visitor management are just two of the many different topics.
That is the reason for the big interest in our solutions and products at the trade fair from the first to the last day: Clients learned more about our store-in-store solutions, like the virtual shelf and gesture controlled totems at our booth. Also, we showed them the various uses of a multi-touch table. Many ideas have led to detailed conversations, in which our visitors were able to benefit from our project experience.
Especially the design and the quality of the 55'' PHEX totem and the multi-touch table were a highlight at our booth. If you have missed us at the trade fair, please feel free to send us a message or call us: We can give you a comprehensive and specific consultation.
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