The interactice price tag

Digitalisation is on the advance and, of course, the automotive industry will not be spared.

Manufacturing, vehicle management, even price tags in car dealerships are part of the digital change. An article by Invidis focused on the latter. The trend is moving towards digital displays, which have already been used at car shows to present consumption data, price and features of the car. Now digital signage is also to be rolled out in series to inform interested parties and customers in car dealerships about the vehicles in an interactive way. At the IAA 2019 digital displays were used on a large scale for the first time. Two-part models were used explicitly for Volkswagen: EU mandatory fuel consumption data and other legally required information are displayed statically on the lower screen. The upper touch screen was responsible for the interactive display of vehicle functions and financing offers. Hardware is not the challenge here, but the intelligent synthesis with the backend systems.

Digitalisation is on the advance and, of course, the automotive industry will not be spared.

Manufacturing, vehicle management, even price tags in car dealerships are part of the digital change. An article by Invidis focused on the latter. The trend is moving towards digital displays, which have already been used at car shows to present consumption data, price and features of the car. Now digital signage is also to be rolled out in series to inform interested parties and customers in car dealerships about the vehicles in an interactive way. At the IAA 2019 digital displays were used on a large scale for the first time. Two-part models were used explicitly for Volkswagen: EU mandatory fuel consumption data and other legally required information are displayed statically on the lower screen. The upper touch screen was responsible for the interactive display of vehicle functions and financing offers. Hardware is not the challenge here, but the intelligent synthesis with the backend systems.

info terminals at trade fair

The successful first large-scale use of digital signs shows this form of interactive product presentation has become an indispensable part of the industry. Our digital information stand CERES fits perfectly to this need of many companies. The model is not only suitable for trade fairs and car dealerships, but also for hardware stores or all showrooms. The colour design can be adapted to the individual corporate identity, so that the device fits perfectly into all environments. The CERES offers a simple design and a lightweight construction. Whether for travelling or stationary: The fully integrated device, equipped with durable components, is a professional replacement for temporary tablet solutions with stands.

If you would like to equip your showroom or exhibition stand digitally with a CERES device, please contact us – we will advise you individually and free of charge.

The successful first large-scale use of digital signs shows this form of interactive product presentation has become an indispensable part of the industry. Our digital information stand CERES fits perfectly to this need of many companies. The model is not only suitable for trade fairs and car dealerships, but also for hardware stores or all showrooms. The colour design can be adapted to the individual corporate identity, so that the device fits perfectly into all environments. The CERES offers a simple design and a lightweight construction. Whether for travelling or stationary: The fully integrated device, equipped with durable components, is a professional replacement for temporary tablet solutions with stands.

If you would like to equip your showroom or exhibition stand digitally with a CERES device, please contact us – we will advise you individually and free of charge.