{"id":102477,"date":"2020-06-03T11:44:00","date_gmt":"2020-06-03T09:44:00","guid":{"rendered":"https:\/\/ekiosk.com\/?p=102477"},"modified":"2020-09-17T09:25:39","modified_gmt":"2020-09-17T07:25:39","slug":"how-to-digital-signage-dos-and-donts-in-retail","status":"publish","type":"post","link":"https:\/\/ekiosk.com\/en\/how-to-digital-signage-dos-and-donts-in-retail\/","title":{"rendered":"How to Digital Signage? Do&#8217;s and Dont&#8217;s in Retail"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"102477\" class=\"elementor elementor-102477 elementor-102468\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3186d99 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3186d99\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3cc580\" data-id=\"c3cc580\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e44fef elementor-widget elementor-widget-spacer\" data-id=\"8e44fef\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d32c60b elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d32c60b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-249023b\" data-id=\"249023b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6ce76a elementor-widget elementor-widget-spacer\" data-id=\"a6ce76a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7790cadf elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7790cadf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4273a856\" data-id=\"4273a856\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e2c035f elementor-section-full_width elementor-hidden-desktop elementor-hidden-tablet elementor-section-height-default elementor-section-height-default\" data-id=\"e2c035f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a2cfac\" data-id=\"3a2cfac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aefef52 elementor-section-full_width elementor-hidden-desktop elementor-hidden-tablet elementor-section-height-default elementor-section-height-default\" data-id=\"aefef52\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-231a040\" data-id=\"231a040\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3be5f0 elementor-widget elementor-widget-post-info\" data-id=\"b3be5f0\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-19fd980 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/ekiosk.com\/en\/2020\/06\/03\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>June 3, 2020<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-fa59dc9 elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t<time>11:44 am<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8aa1abd elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8aa1abd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-497094d\" data-id=\"497094d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c953301 elementor-widget elementor-widget-post-info\" data-id=\"c953301\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-19fd980 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/ekiosk.com\/en\/2020\/06\/03\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>June 3, 2020<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-fa59dc9 elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t<time>11:44 am<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7a9044 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7a9044\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9621be7\" data-id=\"9621be7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-edea3a9 elementor-widget elementor-widget-spacer\" data-id=\"edea3a9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec85f7d elementor-widget elementor-widget-heading\" data-id=\"ec85f7d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How to Digital Signage? Do&#8217;s and Dont&#8217;s in Retail<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcfb22c elementor-widget elementor-widget-spacer\" data-id=\"fcfb22c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce90622 elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce90622\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a306ee\" data-id=\"8a306ee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3e8f32 elementor-widget elementor-widget-text-editor\" data-id=\"d3e8f32\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Digital signage devices are increasingly being used in retail. They have great potential to increase sales by preventing shopping cart abandonment, strengthening customer loyalty or being the interface between online and offline shopping. What do you need to consider to ensure that the integration in your store runs smoothly and that you benefit from the devices?<\/em><\/p><p>The following tips will help you not to lose sight of your concept:<\/p><p>First of all, digital signage steles offer the possibility of being covered with advertising. This can be helpful, but too much of it seems inauthentic. Your target group ultimately determines what they want to see and for this reason alone, content should be adapted to them and be as varied as possible. Of course, advertising messages also count! But you should also try to actively involve your customers. Do not underestimate the relevance of the content and its quality. If you want to successfully keep close to your customers and promote your products, you need a strategy and staff to implement the editorial work. The communication with the customer is the be-all and end-all and must be planned for the long term, even in a digital way. The development of a communication plan with a sufficient budget can be worth its weight in gold here.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ff11f6 elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ff11f6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba64b18\" data-id=\"ba64b18\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-addcb25 elementor-widget elementor-widget-text-editor\" data-id=\"addcb25\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><em>Digital signage devices are increasingly being used in retail. They have great potential to increase sales by preventing shopping cart abandonment, strengthening customer loyalty or being the interface between online and offline shopping. What do you need to consider to ensure that the integration in your store runs smoothly and that you benefit from the devices?<\/em><\/p><p style=\"text-align: center;\">The following tips will help you not to lose sight of your concept:<\/p><p style=\"text-align: center;\">First of all, digital signage steles offer the possibility of being covered with advertising. This can be helpful, but too much of it seems inauthentic. Your target group ultimately determines what they want to see and for this reason alone, content should be adapted to them and be as varied as possible. Of course, advertising messages also count! But you should also try to actively involve your customers. Do not underestimate the relevance of the content and its quality. If you want to successfully keep close to your customers and promote your products, you need a strategy and staff to implement the editorial work. The communication with the customer is the be-all and end-all and must be planned for the long term, even in a digital way. The development of a communication plan with a sufficient budget can be worth its weight in gold here.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a59d2b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a59d2b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e2a0fb8\" data-id=\"e2a0fb8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-865faa1 elementor-widget elementor-widget-image\" data-id=\"865faa1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/ekiosk.com\/wp-content\/uploads\/2020\/06\/retail_bild-1024x768.jpg\" class=\"attachment-large size-large wp-image-164486\" alt=\"\" srcset=\"https:\/\/ekiosk.com\/wp-content\/uploads\/2020\/06\/retail_bild-1024x768.jpg 1024w, https:\/\/ekiosk.com\/wp-content\/uploads\/2020\/06\/retail_bild-300x225.jpg 300w, https:\/\/ekiosk.com\/wp-content\/uploads\/2020\/06\/retail_bild-768x576.jpg 768w, https:\/\/ekiosk.com\/wp-content\/uploads\/2020\/06\/retail_bild-1536x1152.jpg 1536w, https:\/\/ekiosk.com\/wp-content\/uploads\/2020\/06\/retail_bild-2048x1536.jpg 2048w, https:\/\/ekiosk.com\/wp-content\/uploads\/2020\/06\/retail_bild-133x100.jpg 133w, https:\/\/ekiosk.com\/wp-content\/uploads\/2020\/06\/retail_bild-107x80.jpg 107w, https:\/\/ekiosk.com\/wp-content\/uploads\/2020\/06\/retail_bild-394x296.jpg 394w, https:\/\/ekiosk.com\/wp-content\/uploads\/2020\/06\/retail_bild-915x686.jpg 915w, https:\/\/ekiosk.com\/wp-content\/uploads\/2020\/06\/retail_bild-1240x930.jpg 1240w, https:\/\/ekiosk.com\/wp-content\/uploads\/2020\/06\/retail_bild-1440x1080.jpg 1440w, https:\/\/ekiosk.com\/wp-content\/uploads\/2020\/06\/retail_bild-150x113.jpg 150w, https:\/\/ekiosk.com\/wp-content\/uploads\/2020\/06\/retail_bild-1320x990.jpg 1320w, https:\/\/ekiosk.com\/wp-content\/uploads\/2020\/06\/retail_bild-600x450.jpg 600w, https:\/\/ekiosk.com\/wp-content\/uploads\/2020\/06\/retail_bild-113x85.jpg 113w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-087d836 elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"087d836\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79091aa\" data-id=\"79091aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2bed4eb elementor-widget elementor-widget-text-editor\" data-id=\"2bed4eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Worst case: Wrong placement<\/h3><p>The placement of the screens is essential. A prior consideration within a concept planning of the store is appropriate here. Wrong locations of displays can lead to your customers not even noticing the digital displays. In order to avoid this worst case scenario, we advise you to place the screens where your customers are directly present. Screens that are placed above a height of 2.20 m are usually not noticed by the customer. This is due to our biologically conditioned posture, which influences the angle of our head. Due to habit, a person looks down at a 15 degree angle.\u00a0\u00a0\u00a0\u00a0<\/p><h3>Simple representations<\/h3><p>Videos and animations are particularly useful on digital display boards. However, the presentation of the content should be appropriate. That means no flooded screens with too many impressions. The better option here is a simple design solution with short messages.\u00a0<\/p><h3>Problem-free integration of content<\/h3><p>External as well as internal content must be transferred to the digital signage stele without any problems. Thus, information on merchandise management, weather or traffic data can be played. A popular function in retail is Learn&amp; Lift. Here, a product is taken into the hands of the customer and suitable content appears on the displays. This saves the customer from having to read the small label and can certainly convey more additional, relevant information.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8b326b1 elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8b326b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9817057\" data-id=\"9817057\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-672494e elementor-widget elementor-widget-text-editor\" data-id=\"672494e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"text-align: center;\">Worst case: Wrong placement<\/h3><p style=\"text-align: center;\">The placement of the screens is essential. A prior consideration within a concept planning of the store is appropriate here. Wrong locations of displays can lead to your customers not even noticing the digital displays. In order to avoid this worst case scenario, we advise you to place the screens where your customers are directly present. Screens that are placed above a height of 2.20 m are usually not noticed by the customer. This is due to our biologically conditioned posture, which influences the angle of our head. Due to habit, a person looks down at a 15 degree angle.\u00a0\u00a0\u00a0\u00a0<\/p><h3 style=\"text-align: center;\">Simple representations<\/h3><p style=\"text-align: center;\">Videos and animations are particularly useful on digital display boards. However, the presentation of the content should be appropriate. That means no flooded screens with too many impressions. The better option here is a simple design solution with short messages.\u00a0<\/p><h3 style=\"text-align: center;\">Problem-free integration of content<\/h3><p style=\"text-align: center;\">External as well as internal content must be transferred to the digital signage stele without any problems. Thus, information on merchandise management, weather or traffic data can be played. A popular function in retail is Learn&amp; Lift. Here, a product is taken into the hands of the customer and suitable content appears on the displays. This saves the customer from having to read the small label and can certainly convey more additional, relevant information.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-209b626 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"209b626\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50a6e73\" data-id=\"50a6e73\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e624ff elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"8e624ff\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-090771a elementor-hidden-phone elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"090771a\" data-element_type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/ekiosk.com\/en\/10-reasons-why-you-should-introduce-digital-signage\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--title\">10 Reasons Why You Should Introduce Digital Signage<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/ekiosk.com\/en\/facebook-shops-and-digital-signage\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--title\">Facebook Shops and Digital Signage<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-555d2fa elementor-widget elementor-widget-spacer\" data-id=\"555d2fa\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff9cbd4 elementor-align-center ebutton-transparent-rot elementor-widget elementor-widget-button\" data-id=\"ff9cbd4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ekiosk.com\/en\/magazine\/blog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">back to blog section<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a62d201 elementor-widget elementor-widget-spacer\" data-id=\"a62d201\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Digital signage devices are increasingly being used in retail. They have great potential to increase sales by preventing shopping cart abandonment, strengthening customer loyalty or being the interface between online and offline shopping. What do you need to consider to ensure that the integration in your store runs smoothly and that you benefit from the devices? &hellip; <a href=\"https:\/\/ekiosk.com\/en\/how-to-digital-signage-dos-and-donts-in-retail\/\">Read More<\/a><\/p>\n","protected":false},"author":4,"featured_media":102481,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[752,910],"tags":[],"class_list":["post-102477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-section","category-blog-en"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ekiosk.com\/en\/wp-json\/wp\/v2\/posts\/102477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekiosk.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekiosk.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekiosk.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/ekiosk.com\/en\/wp-json\/wp\/v2\/comments?post=102477"}],"version-history":[{"count":0,"href":"https:\/\/ekiosk.com\/en\/wp-json\/wp\/v2\/posts\/102477\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekiosk.com\/en\/wp-json\/wp\/v2\/media\/102481"}],"wp:attachment":[{"href":"https:\/\/ekiosk.com\/en\/wp-json\/wp\/v2\/media?parent=102477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekiosk.com\/en\/wp-json\/wp\/v2\/categories?post=102477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekiosk.com\/en\/wp-json\/wp\/v2\/tags?post=102477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}