{"id":102498,"date":"2020-06-10T12:18:31","date_gmt":"2020-06-10T10:18:31","guid":{"rendered":"https:\/\/ekiosk.com\/?p=102498"},"modified":"2020-09-17T09:25:27","modified_gmt":"2020-09-17T07:25:27","slug":"facebook-shops-and-digital-signage","status":"publish","type":"post","link":"https:\/\/ekiosk.com\/en\/facebook-shops-and-digital-signage\/","title":{"rendered":"Facebook Shops and Digital Signage"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"102498\" class=\"elementor elementor-102498 elementor-102493\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2529bed elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2529bed\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e137273\" data-id=\"e137273\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41626b0 elementor-widget elementor-widget-spacer\" data-id=\"41626b0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-94bd9ec elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"94bd9ec\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3fbdfe1\" data-id=\"3fbdfe1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b436f23 elementor-widget elementor-widget-spacer\" data-id=\"b436f23\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7790cadf elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7790cadf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4273a856\" data-id=\"4273a856\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-86620a5 elementor-section-full_width elementor-hidden-desktop elementor-hidden-tablet elementor-section-height-default elementor-section-height-default\" data-id=\"86620a5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5357039\" data-id=\"5357039\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aefef52 elementor-section-full_width elementor-hidden-desktop elementor-hidden-tablet elementor-section-height-default elementor-section-height-default\" data-id=\"aefef52\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-231a040\" data-id=\"231a040\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3be5f0 elementor-widget elementor-widget-post-info\" data-id=\"b3be5f0\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-19fd980 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/ekiosk.com\/en\/2020\/06\/10\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>June 10, 2020<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-fa59dc9 elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t<time>12:18 pm<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8aa1abd elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8aa1abd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-497094d\" data-id=\"497094d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c953301 elementor-widget elementor-widget-post-info\" data-id=\"c953301\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-19fd980 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/ekiosk.com\/en\/2020\/06\/10\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>June 10, 2020<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-fa59dc9 elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t<time>12:18 pm<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7a9044 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7a9044\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9621be7\" data-id=\"9621be7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-edea3a9 elementor-widget elementor-widget-spacer\" data-id=\"edea3a9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec85f7d elementor-widget elementor-widget-heading\" data-id=\"ec85f7d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Facebook Shops and Digital Signage<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcfb22c elementor-widget elementor-widget-spacer\" data-id=\"fcfb22c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce90622 elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce90622\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a306ee\" data-id=\"8a306ee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3e8f32 elementor-widget elementor-widget-text-editor\" data-id=\"d3e8f32\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Facebook and shopping was previously known from the countless Facebook groups, which serve as a marketplace for private individuals &#8211; all according to the motto: &#8220;I sell, trade, offer&#8230;&#8221;. At the end of May, the social media giant launched the so-called Facebook Shops in order to become a part of online commerce with its reach and technical possibilities.<\/em><\/p><p>Retailers are now creating online shops that can be accessed via Facebook and Instagram. If the shopping platform becomes established, it could also become interesting for digital signage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c2fc637 elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c2fc637\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb5292f\" data-id=\"cb5292f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc62f3e elementor-widget elementor-widget-text-editor\" data-id=\"fc62f3e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><em>Facebook and shopping was previously known from the countless Facebook groups, which serve as a marketplace for private individuals &#8211; all according to the motto: &#8220;I sell, trade, offer&#8230;&#8221;. At the end of May, the social media giant launched the so-called Facebook Shops in order to become a part of online commerce with its reach and technical possibilities.<\/em><\/p><p style=\"text-align: center;\">Retailers are now creating online shops that can be accessed via Facebook and Instagram. If the shopping platform becomes established, it could also become interesting for digital signage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a59d2b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a59d2b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e2a0fb8\" data-id=\"e2a0fb8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-865faa1 elementor-widget elementor-widget-image\" data-id=\"865faa1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/ekiosk.com\/wp-content\/uploads\/2020\/07\/Facebook_Shop_und_Digital_Signage_News.jpg\" class=\"attachment-large size-large wp-image-164488\" alt=\"\" srcset=\"https:\/\/ekiosk.com\/wp-content\/uploads\/2020\/07\/Facebook_Shop_und_Digital_Signage_News.jpg 800w, https:\/\/ekiosk.com\/wp-content\/uploads\/2020\/07\/Facebook_Shop_und_Digital_Signage_News-300x200.jpg 300w, https:\/\/ekiosk.com\/wp-content\/uploads\/2020\/07\/Facebook_Shop_und_Digital_Signage_News-768x512.jpg 768w, https:\/\/ekiosk.com\/wp-content\/uploads\/2020\/07\/Facebook_Shop_und_Digital_Signage_News-150x100.jpg 150w, https:\/\/ekiosk.com\/wp-content\/uploads\/2020\/07\/Facebook_Shop_und_Digital_Signage_News-120x80.jpg 120w, https:\/\/ekiosk.com\/wp-content\/uploads\/2020\/07\/Facebook_Shop_und_Digital_Signage_News-394x263.jpg 394w, https:\/\/ekiosk.com\/wp-content\/uploads\/2020\/07\/Facebook_Shop_und_Digital_Signage_News-600x400.jpg 600w, https:\/\/ekiosk.com\/wp-content\/uploads\/2020\/07\/Facebook_Shop_und_Digital_Signage_News-128x85.jpg 128w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-087d836 elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"087d836\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79091aa\" data-id=\"79091aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2bed4eb elementor-widget elementor-widget-text-editor\" data-id=\"2bed4eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Reaction to Corona Pandemic<\/h3><p>Mark Zuckerberg, Facebook founder and head, describes the project as helping smaller companies to survive the Corona crisis. The development of the shops had been on the agenda for a while, but the outbreak of the pandemic and the resulting disappearance of many small companies and retailers accelerated the introduction massively. Setting up the shops is free &#8211; merchants would only have to pay for the payment function to cover the costs of the social network.<\/p><p>Does Facebook actually benefit from providing the platform? Maybe an act of solidarity in such difficult times? Yes and no. Facebook gains a large amount of data about the purchasing behavior of customers and can thus make lucrative offers to advertisers for ad placements. The social media platform&#8217;s advertising revenues would increase as a result, according to its forecasts.<\/p><h3>New features<\/h3><p>By linking WhatsApp, Facebook Messenger or the Instagram chat function, customers can communicate directly with the shop and pay for items immediately with a stored credit card. The use of AR is also to be enabled to improve the shopping experience. For example, it is possible for people with a cosmetic interest to virtually project make-up onto a portrait photo on the smartphone display. Customers can then see which lipstick color suits them best. Live Shopping is another feature that can be used to present products. Livestreaming makes it possible to purchase products in real time, announce newly arrived items or make cooperation with influencers more effective.<\/p><h3>Benefits for Digital Signage?<\/h3><p>Facebook has been collecting user data for about 15 years. The worldwide user base now has a size of several billion people. If a significant number of people view Facebook shops as online retailers of their choice, a potentially huge amount of data on purchasing behavior will be collected. This could become very interesting for digital signage.<\/p><p>Some smaller shops already use Facebook to maintain their content. An interface between Facebook shops and digital signage CMS systems could greatly increase the benefit of large-format displays for the target group. Shop operators can use the knowledge gained about their clientele to display relevant content in order to attract attention, inform customers about discount campaigns or to present similar products. This promises to improve the conversion rate of sales.<\/p><p>Facebook and Amazon as direct competitors &#8211; few people expected this. The social network with its approx. 2.6 billion users worldwide has the potential to become a huge trading platform. In the end, not only retailers and companies benefit from this, but also the digital signage providers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ca74412 elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ca74412\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52e4967\" data-id=\"52e4967\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0721f73 elementor-widget elementor-widget-text-editor\" data-id=\"0721f73\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"text-align: center;\">Reaction to Corona Pandemic<\/h3><p style=\"text-align: center;\">Mark Zuckerberg, Facebook founder and head, describes the project as helping smaller companies to survive the Corona crisis. The development of the shops had been on the agenda for a while, but the outbreak of the pandemic and the resulting disappearance of many small companies and retailers accelerated the introduction massively. Setting up the shops is free &#8211; merchants would only have to pay for the payment function to cover the costs of the social network.<\/p><p style=\"text-align: center;\">Does Facebook actually benefit from providing the platform? Maybe an act of solidarity in such difficult times? Yes and no. Facebook gains a large amount of data about the purchasing behavior of customers and can thus make lucrative offers to advertisers for ad placements. The social media platform&#8217;s advertising revenues would increase as a result, according to its forecasts.<\/p><h3 style=\"text-align: center;\">New features<\/h3><p style=\"text-align: center;\">By linking WhatsApp, Facebook Messenger or the Instagram chat function, customers can communicate directly with the shop and pay for items immediately with a stored credit card. The use of AR is also to be enabled to improve the shopping experience. For example, it is possible for people with a cosmetic interest to virtually project make-up onto a portrait photo on the smartphone display. Customers can then see which lipstick color suits them best. Live Shopping is another feature that can be used to present products. Livestreaming makes it possible to purchase products in real time, announce newly arrived items or make cooperation with influencers more effective.<\/p><h3 style=\"text-align: center;\">Benefits for Digital Signage?<\/h3><p style=\"text-align: center;\">Facebook has been collecting user data for about 15 years. The worldwide user base now has a size of several billion people. If a significant number of people view Facebook shops as online retailers of their choice, a potentially huge amount of data on purchasing behavior will be collected. This could become very interesting for digital signage.<\/p><p style=\"text-align: center;\">Some smaller shops already use Facebook to maintain their content. An interface between Facebook shops and digital signage CMS systems could greatly increase the benefit of large-format displays for the target group. Shop operators can use the knowledge gained about their clientele to display relevant content in order to attract attention, inform customers about discount campaigns or to present similar products. This promises to improve the conversion rate of sales.<\/p><p style=\"text-align: center;\">Facebook and Amazon as direct competitors &#8211; few people expected this. The social network with its approx. 2.6 billion users worldwide has the potential to become a huge trading platform. In the end, not only retailers and companies benefit from this, but also the digital signage providers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-209b626 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"209b626\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50a6e73\" data-id=\"50a6e73\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e624ff elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"8e624ff\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-090771a elementor-hidden-phone elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"090771a\" data-element_type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/ekiosk.com\/en\/how-to-digital-signage-dos-and-donts-in-retail\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--title\">How to Digital Signage? 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At the end of May, the social media giant launched the so-called Facebook Shops in order to become a part of online commerce with its reach and technical possibilities. &hellip; <a href=\"https:\/\/ekiosk.com\/en\/facebook-shops-and-digital-signage\/\">Read More<\/a><\/p>\n","protected":false},"author":4,"featured_media":102499,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[752,910],"tags":[],"class_list":["post-102498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-section","category-blog-en"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ekiosk.com\/en\/wp-json\/wp\/v2\/posts\/102498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekiosk.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekiosk.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekiosk.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/ekiosk.com\/en\/wp-json\/wp\/v2\/comments?post=102498"}],"version-history":[{"count":0,"href":"https:\/\/ekiosk.com\/en\/wp-json\/wp\/v2\/posts\/102498\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekiosk.com\/en\/wp-json\/wp\/v2\/media\/102499"}],"wp:attachment":[{"href":"https:\/\/ekiosk.com\/en\/wp-json\/wp\/v2\/media?parent=102498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekiosk.com\/en\/wp-json\/wp\/v2\/categories?post=102498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekiosk.com\/en\/wp-json\/wp\/v2\/tags?post=102498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}