{"id":24265,"date":"2019-11-12T12:47:05","date_gmt":"2019-11-12T11:47:05","guid":{"rendered":"https:\/\/ekiosk.com\/?p=24265"},"modified":"2026-02-24T12:38:57","modified_gmt":"2026-02-24T11:38:57","slug":"electric-vehicle-charging-stations-as-outdoor-advertising-carriers","status":"publish","type":"post","link":"https:\/\/ekiosk.com\/en\/electric-vehicle-charging-stations-as-outdoor-advertising-carriers\/","title":{"rendered":"Electric Vehicle Charging Stations as Outdoor Advertising Carriers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24265\" class=\"elementor elementor-24265 elementor-7219\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bb1f7d6 elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bb1f7d6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-559467d\" data-id=\"559467d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1688e4 elementor-widget elementor-widget-spacer\" data-id=\"f1688e4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-991b26d elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"991b26d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7cb0079\" data-id=\"7cb0079\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3de7c9b elementor-widget elementor-widget-spacer\" data-id=\"3de7c9b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b314b1 elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b314b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-99a1a7b\" data-id=\"99a1a7b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41a521b elementor-section-full_width elementor-hidden-desktop elementor-hidden-tablet elementor-section-height-default elementor-section-height-default\" data-id=\"41a521b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-809d24c\" data-id=\"809d24c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aefef52 elementor-section-full_width elementor-hidden-desktop elementor-hidden-tablet elementor-section-height-default elementor-section-height-default\" data-id=\"aefef52\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-231a040\" data-id=\"231a040\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3be5f0 elementor-widget elementor-widget-post-info\" data-id=\"b3be5f0\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-19fd980 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/ekiosk.com\/en\/2019\/11\/12\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>November 12, 2019<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-fa59dc9 elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t<time>12:47 pm<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8aa1abd elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8aa1abd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-497094d\" data-id=\"497094d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c953301 elementor-widget elementor-widget-post-info\" data-id=\"c953301\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-19fd980 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/ekiosk.com\/en\/2019\/11\/12\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>November 12, 2019<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-fa59dc9 elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t<time>12:47 pm<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7a9044 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7a9044\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9621be7\" data-id=\"9621be7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-edea3a9 elementor-widget elementor-widget-spacer\" data-id=\"edea3a9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec85f7d elementor-widget elementor-widget-heading\" data-id=\"ec85f7d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Electric Vehicle Charging Stations as Outdoor Advertising Carriers<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcfb22c elementor-widget elementor-widget-spacer\" data-id=\"fcfb22c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce90622 elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce90622\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a306ee\" data-id=\"8a306ee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3e8f32 elementor-widget elementor-widget-text-editor\" data-id=\"d3e8f32\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"teaser-text\"><p><em>The share of electric vehicles in Germany is just over one percent. This is partly due to the lack of charging infrastructure for e-cars.<\/em><\/p><\/div><p>The Federal Cabinet has therefore adopted the Infrastructure Master Plan in recent days. It contains measures for the rapid development of a comprehensive and user-friendly charging infrastructure for up to<strong>\u00a0ten million electric vehicles<\/strong>\u00a0by 2030. More than\u00a0<strong>three billion euros<\/strong>\u00a0will be invested in this by 2023.<\/p><p>Even if the plan, which emerged from the Federal Government&#8217;s climate protection programme, mentions 2030 as the deadline, changes are to be driven forward as soon as possible. To make electric mobility more attractive,\u00a0<strong>50,000 publicly accessible charging points<\/strong>\u00a0are to be set up over the next two years. In addition, more charging points at customer car parks will be promoted. These measures are of great importance if the goal of making traffic more climate-friendly is to be achieved. The investment in the charging infrastructure for e-cars must also be made for reasons of user-friendliness and comfort. There are still a number of adjustments to be made here, as the ADAC study on public e-car charging stations shows.<\/p><h3>Not All Charging Stations Are The Same<\/h3><p>The charging stations, which are already in operation, differ in many aspects. As in the real estate market, the\u00a0<strong>location<\/strong>\u00a0is one of the decisive factors. Some parking lots that have a charging station are often quite small and are too close to traffic. Obstructions to visibility at the installation site can also be disturbing.<\/p><p>The<strong>\u00a0appearance<\/strong>\u00a0of the charging stations also plays a role that should not be underestimated, as they often have the size and shape of power distribution boxes, making them easy to overlook. In the dark, drivers may find the columns difficult to spot, especially if they are unfamiliar with the surroundings.<\/p><p>The\u00a0<strong>user-friendliness<\/strong>\u00a0of charging stations often leaves a lot to be desired, even though they are usually technically ok. There is hardly any ease of use and the access systems are not uniform. Unfortunately, there is often a lack of\u00a0<strong>transparency<\/strong>\u00a0when it comes to<strong>\u00a0tariffs\u00a0<\/strong>and\u00a0<strong>payment methods<\/strong>. At one station the driver needs a loading card, at the other the corresponding app. Electricity prices themselves fluctuate very strongly depending on the provider and the billing systems are sometimes confusing. The result: drivers lose track in jungle of charging columns.<\/p><p>Of course, not all charging stations perform poorly. The charging stations that were listed in all the<strong>\u00a0important directories<\/strong>\u00a0were positively outstanding.\u00a0<strong>Provider-independent stations<\/strong>\u00a0stand out due to their flexibility, because customers from different electricity providers can charge their cars at the same column. It is also advantageous if informative\u00a0<strong>websites<\/strong>\u00a0or\u00a0<strong>apps<\/strong>\u00a0are available that show whether a charging station is occupied or defective. Timely warnings save the customer time, nerves and kilometers. So that the driver does not get confused with the different tariffs and payment methods, the column or app shows the electricity price per unit.<\/p><h3>Charging Stations Offer New Advertising Possibilities<\/h3><p>The waiting times at an e-charging station are considerably longer than with conventional dispensers. This allows advertisers to take advantage of long recharging times. Charging stations could serve as\u00a0<strong>advertising media<\/strong>\u00a0for advertisements.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-672bea5 elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"672bea5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8478095\" data-id=\"8478095\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95d66ae elementor-widget elementor-widget-text-editor\" data-id=\"95d66ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"teaser-text\"><p style=\"text-align: center;\"><em>The share of electric vehicles in Germany is just over one percent. This is partly due to the lack of charging infrastructure for e-cars.<\/em><\/p><\/div><p style=\"text-align: center;\">The Federal Cabinet has therefore adopted the Infrastructure Master Plan in recent days. It contains measures for the rapid development of a comprehensive and user-friendly charging infrastructure for up to<strong>\u00a0ten million electric vehicles<\/strong>\u00a0by 2030. More than\u00a0<strong>three billion euros<\/strong>\u00a0will be invested in this by 2023.<\/p><p style=\"text-align: center;\">Even if the plan, which emerged from the Federal Government&#8217;s climate protection programme, mentions 2030 as the deadline, changes are to be driven forward as soon as possible. To make electric mobility more attractive,\u00a0<strong>50,000 publicly accessible charging points<\/strong>\u00a0are to be set up over the next two years. In addition, more charging points at customer car parks will be promoted. These measures are of great importance if the goal of making traffic more climate-friendly is to be achieved. The investment in the charging infrastructure for e-cars must also be made for reasons of user-friendliness and comfort. There are still a number of adjustments to be made here, as the ADAC study on public e-car charging stations shows.<\/p><h3 style=\"text-align: center;\">Not All Charging Stations Are The Same<\/h3><p style=\"text-align: center;\">The charging stations, which are already in operation, differ in many aspects. As in the real estate market, the\u00a0<strong>location<\/strong>\u00a0is one of the decisive factors. Some parking lots that have a charging station are often quite small and are too close to traffic. Obstructions to visibility at the installation site can also be disturbing.<\/p><p style=\"text-align: center;\">The<strong>\u00a0appearance<\/strong>\u00a0of the charging stations also plays a role that should not be underestimated, as they often have the size and shape of power distribution boxes, making them easy to overlook. In the dark, drivers may find the columns difficult to spot, especially if they are unfamiliar with the surroundings.<\/p><p style=\"text-align: center;\">The\u00a0<strong>user-friendliness<\/strong>\u00a0of charging stations often leaves a lot to be desired, even though they are usually technically ok. There is hardly any ease of use and the access systems are not uniform. Unfortunately, there is often a lack of\u00a0<strong>transparency<\/strong>\u00a0when it comes to<strong>\u00a0tariffs\u00a0<\/strong>and\u00a0<strong>payment methods<\/strong>. At one station the driver needs a loading card, at the other the corresponding app. Electricity prices themselves fluctuate very strongly depending on the provider and the billing systems are sometimes confusing. The result: drivers lose track in jungle of charging columns.<\/p><p style=\"text-align: center;\">Of course, not all charging stations perform poorly. The charging stations that were listed in all the<strong>\u00a0important directories<\/strong>\u00a0were positively outstanding.\u00a0<strong>Provider-independent stations<\/strong>\u00a0stand out due to their flexibility, because customers from different electricity providers can charge their cars at the same column. It is also advantageous if informative\u00a0<strong>websites<\/strong>\u00a0or\u00a0<strong>apps<\/strong>\u00a0are available that show whether a charging station is occupied or defective. Timely warnings save the customer time, nerves and kilometers. So that the driver does not get confused with the different tariffs and payment methods, the column or app shows the electricity price per unit.<\/p><h3 style=\"text-align: center;\">Charging Stations Offer New Advertising Possibilities<\/h3><p style=\"text-align: center;\">The waiting times at an e-charging station are considerably longer than with conventional dispensers. This allows advertisers to take advantage of long recharging times. Charging stations could serve as\u00a0<strong>advertising media<\/strong>\u00a0for advertisements.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f4191e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f4191e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24bdba2\" data-id=\"24bdba2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a1cdce elementor-widget elementor-widget-image\" data-id=\"4a1cdce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ekiosk.com\/wp-content\/uploads\/2019\/12\/e-Ladesaeule_mit_Werbung.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aae349c elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aae349c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7382e2e\" data-id=\"7382e2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8ac5a0 elementor-widget elementor-widget-text-editor\" data-id=\"d8ac5a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In a future scenario, a new business model is possible: Drivers are confronted with advertising during the charging process, but in return are allowed to supply their car with electricity free of charge.<\/p><p>So that the charging station is not confused with a mere digital signage installation, it must be clearly recognizable as a charging column. The\u00a0<strong>design<\/strong>\u00a0must be chosen in such a way that, for example, a neon sign informs people that it is a charging station for e-cars. Another solution could be a\u00a0<strong>proximity sensor<\/strong>\u00a0that only displays advertisements when a person is at the column. The big advantage of a charging station with an integrated screen is obvious: it is easier to find them in the dark.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-683f78c elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"683f78c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11324bc\" data-id=\"11324bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-925b3bd elementor-widget elementor-widget-text-editor\" data-id=\"925b3bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">In a future scenario, a new business model is possible: Drivers are confronted with advertising during the charging process, but in return are allowed to supply their car with electricity free of charge.<\/p><p style=\"text-align: center;\">So that the charging station is not confused with a mere digital signage installation, it must be clearly recognizable as a charging column. The\u00a0<strong>design<\/strong>\u00a0must be chosen in such a way that, for example, a neon sign informs people that it is a charging station for e-cars. Another solution could be a\u00a0<strong>proximity sensor<\/strong>\u00a0that only displays advertisements when a person is at the column. The big advantage of a charging station with an integrated screen is obvious: it is easier to find them in the dark.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e31c78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e31c78\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c5d0bf\" data-id=\"7c5d0bf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0414ed elementor-widget elementor-widget-image\" data-id=\"a0414ed\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ekiosk.com\/wp-content\/uploads\/2019\/12\/e-Ladesaeule_ohne_Werbung.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4fa8fb1 elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4fa8fb1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-91c2b7f\" data-id=\"91c2b7f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b5589a elementor-widget elementor-widget-text-editor\" data-id=\"0b5589a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The future of transport is electric, which the federal government has also recognized and therefore intends to invest billions in the infrastructure for eCars. Charging stations can then become hybrid devices and take a new approach to outdoor advertising. The fusion of digital signage and e-charging columns is in any case conceivable in the near future.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eee2b66 elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eee2b66\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0863035\" data-id=\"0863035\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44167d4 elementor-widget elementor-widget-text-editor\" data-id=\"44167d4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">The future of transport is electric, which the federal government has also recognized and therefore intends to invest billions in the infrastructure for eCars. Charging stations can then become hybrid devices and take a new approach to outdoor advertising. The fusion of digital signage and e-charging columns is in any case conceivable in the near future.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-187fc266 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"187fc266\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f937ad9\" data-id=\"1f937ad9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76d4f102 elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"76d4f102\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eec8d8d elementor-hidden-phone elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"eec8d8d\" data-element_type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/ekiosk.com\/en\/big-data-curse-or-blessing-for-retail\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--title\">Big Data: Curse or blessing for retail?<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/ekiosk.com\/en\/beam-me-up-scotty-digital-signage-almost-enables-teleporting\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--title\">&#8220;Beam me up, Scotty!&#8221; &#8211; Digital signage (almost) enables teleporting!<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-498e6ce elementor-widget elementor-widget-spacer\" data-id=\"498e6ce\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60852010 elementor-align-center ebutton-transparent-rot elementor-widget elementor-widget-button\" data-id=\"60852010\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ekiosk.com\/en\/magazine\/blog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">back to blog section<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bac04bc elementor-widget elementor-widget-spacer\" data-id=\"3bac04bc\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The share of electric vehicles in Germany is just over one percent. This is partly due to the lack of charging infrastructure for e-cars.<\/p>\n<p>The Federal Cabinet has therefore adopted the Infrastructure Master Plan in recent days. It contains measures for the rapid development of a comprehensive and user-friendly charging infrastructure for up to ten million electric vehicles by 2030. More than three billion euros will be invested in this by 2023. &hellip; <a href=\"https:\/\/ekiosk.com\/en\/electric-vehicle-charging-stations-as-outdoor-advertising-carriers\/\">Read More<\/a><\/p>\n","protected":false},"author":4,"featured_media":5706,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[752,910],"tags":[],"class_list":["post-24265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-section","category-blog-en"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ekiosk.com\/en\/wp-json\/wp\/v2\/posts\/24265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekiosk.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekiosk.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekiosk.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/ekiosk.com\/en\/wp-json\/wp\/v2\/comments?post=24265"}],"version-history":[{"count":0,"href":"https:\/\/ekiosk.com\/en\/wp-json\/wp\/v2\/posts\/24265\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekiosk.com\/en\/wp-json\/wp\/v2\/media\/5706"}],"wp:attachment":[{"href":"https:\/\/ekiosk.com\/en\/wp-json\/wp\/v2\/media?parent=24265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekiosk.com\/en\/wp-json\/wp\/v2\/categories?post=24265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekiosk.com\/en\/wp-json\/wp\/v2\/tags?post=24265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}