{"id":24280,"date":"2019-12-11T13:00:02","date_gmt":"2019-12-11T12:00:02","guid":{"rendered":"https:\/\/ekiosk.com\/?p=24280"},"modified":"2026-02-24T12:39:53","modified_gmt":"2026-02-24T11:39:53","slug":"trends-for-digital-signage-2020","status":"publish","type":"post","link":"https:\/\/ekiosk.com\/en\/trends-for-digital-signage-2020\/","title":{"rendered":"Trends for Digital Signage 2020"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24280\" class=\"elementor elementor-24280 elementor-7278\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-434ac38 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"434ac38\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd90944\" data-id=\"cd90944\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8be84a0 elementor-widget elementor-widget-spacer\" data-id=\"8be84a0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9ddfa30 elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ddfa30\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2bc0140\" data-id=\"2bc0140\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12d1014 elementor-widget elementor-widget-spacer\" data-id=\"12d1014\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-13551e68 elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13551e68\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24ba13e3\" data-id=\"24ba13e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8871017 elementor-section-full_width elementor-hidden-desktop elementor-hidden-tablet elementor-section-height-default elementor-section-height-default\" data-id=\"8871017\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46c2b5d\" data-id=\"46c2b5d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aefef52 elementor-section-full_width elementor-hidden-desktop elementor-hidden-tablet elementor-section-height-default elementor-section-height-default\" data-id=\"aefef52\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-231a040\" data-id=\"231a040\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3be5f0 elementor-widget elementor-widget-post-info\" data-id=\"b3be5f0\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-19fd980 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/ekiosk.com\/en\/2019\/12\/11\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>December 11, 2019<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-fa59dc9 elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t<time>1:00 pm<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8aa1abd elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8aa1abd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-497094d\" data-id=\"497094d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c953301 elementor-widget elementor-widget-post-info\" data-id=\"c953301\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-19fd980 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/ekiosk.com\/en\/2019\/12\/11\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>December 11, 2019<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-fa59dc9 elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t<time>1:00 pm<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7a9044 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7a9044\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9621be7\" data-id=\"9621be7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-edea3a9 elementor-widget elementor-widget-spacer\" data-id=\"edea3a9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec85f7d elementor-widget elementor-widget-heading\" data-id=\"ec85f7d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Trends for Digital Signage 2020<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcfb22c elementor-widget elementor-widget-spacer\" data-id=\"fcfb22c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce90622 elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce90622\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a306ee\" data-id=\"8a306ee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3e8f32 elementor-widget elementor-widget-text-editor\" data-id=\"d3e8f32\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>With digital signage it is possible to produce content that informs, entertains, interacts and fascinates &#8211; every day while shopping, travelling or queuing. The innumerable possible applications can be traced back to the development of the last decade. The success story of Digital Signage began with technological progress and marketing experts who recognized the benefits of the counterpart of poster advertising. As digital signage becomes increasingly dynamic and reactive, so does the associated market. This makes it all the more important to be up to date in order not to oversleep developments.<\/em><\/p><figure class=\"cnt-image\"><\/figure><p>We have researched the most important trends for the year 2020 for you:\u00a0<\/p><h3>Artificial intelligence<\/h3><p>Everybody is talking about artificial intelligence in numerous industries. But what can it do in the field of digital signage?\u00a0<strong>Data analysis<\/strong>\u00a0is becoming more specific, more accurate and easier to use. The\u00a0<strong>advantage<\/strong>\u00a0for companies is that computers use the data streams to specifically control displays based on the incoming information. The results:\u00a0<strong>better integrated marketing campaigns<\/strong>\u00a0and\u00a0<strong>relief\u00a0<\/strong>for employees who once had to collect this information. These employees can now get more involved in the business, free of huge data sets.<\/p><h3>Personalization<\/h3><p>The continuous development of technologies is noticeable not only in the industry, where products can be manufactured individually according to customer requests, but also in the trade, creating a personalized\u00a0<strong>customer experience<\/strong>.\u00a0<strong>Personalization\u00a0<\/strong>is the most efficient way of using technologies such as\u00a0<strong>recognition software\u00a0<\/strong>and\u00a0<strong>machine vision\u00a0<\/strong>to create meaningful and relevant\u00a0<strong>consumer interactions<\/strong>. Through the integration of technology that promises better\u00a0<strong>connectivity<\/strong>,\u00a0<strong>intelligence\u00a0<\/strong>and\u00a0<strong>responsiveness<\/strong>, the degree of personalization of digital signage increases. The driver for this is artificial intelligence. It is capable of\u00a0<strong>learning\u00a0<\/strong>and\u00a0<strong>interacting\u00a0<\/strong>with people in an individual way. More accuracy in data processing means a better understanding of the user. For example, a digital signage installation can greet a customer by his first name and prepare useful information and offers especially for him.\u00a0<\/p><h3>Interactivity<\/h3><p>Various technologies are decisive for the development of digital signage.\u00a0<strong>Touch screens<\/strong>,\u00a0<strong>face recognition software\u00a0<\/strong>and\u00a0<strong>NFC\u00a0<\/strong>are used to increase customer involvement and improve user experience. Interactive applications such as browsing through product catalogs and menus, requesting information or placing orders are now possible without any difficulty. Touchscreens are especially important for interactive applications, as the majority use smartphones or tablets in everyday life anyway. The familiar feeling increases the\u00a0<strong>attractiveness\u00a0<\/strong>of the content, especially for more technologically savvy people. Not only the hand is used in interactive applications, but also the ear and mouth.\u00a0<strong>Voice control<\/strong>, which has been used in smartphones and voice assistants for years, is also finding increasing application in the field of digital signage.\u00a0<\/p><h3>Display sizes<\/h3><p>Due to the constant further development of displays with associated cost reduction, increasingly larger screens are entering the market. The trend is moving towards screens with at least\u00a0<strong>80&#8243; screen size<\/strong>\u00a0up to video walls. But\u00a0<strong>smaller screen sizes<\/strong>\u00a0are also developing into a trend that will increase exponentially over the next few years. A well-known example of this is small displays attached to stadium urinals as supplementary advertising spaces. In connection with smaller screens, the\u00a0<strong>POE\u00a0<\/strong>(Power over Ethernet) technology must be mentioned. POE is a process which supplies network-compatible devices with power &#8211; with a\u00a0<strong>network cable<\/strong>. This eliminates previous\u00a0<strong>complications\u00a0<\/strong>with the power supply. Sockets that are difficult to access or disturbing power cables and power supply units are a thing of the past. This technology is seen as a\u00a0<strong>turning point\u00a0<\/strong>for less complex digital signage applications, as the installation of small displays is drastically simplified.\u00a0<\/p><h3>Media Formats<\/h3><p>The content of public digital signage modules continues to become more\u00a0<strong>dynamic<\/strong>. The rapid development away from static content is favored by the boom of full HD videos. The installed PCs are getting\u00a0<strong>smaller<\/strong>\u00a0and more powerful and can therefore process larger video files faster. HTML5 applications are also becoming more popular. Flexible and smart digital signage can be combined with high quality video to create impressive effects. For example,\u00a0<strong>context<\/strong>&#8211;<strong>dependent\u00a0<\/strong>digital signage content can be displayed relevant to the current weather: Video displays for umbrellas can be switched automatically during rain or commercials for sunglasses during sunlight.<\/p><h3>3D Wayfinding<\/h3><p><strong>Wayfinding\u00a0<\/strong>is becoming an increasingly common tool to make visiting large government buildings or department stores more convenient. It is possible to cross the interactive 3D map from a first-person perspective. This gives users a quicker understanding of the\u00a0<strong>environment<\/strong>. Hospitals, museums, art exhibitions, cruise ships and large buildings of all kinds will increasingly implement digital guidance systems, with\u00a0<strong>3D mapping<\/strong>\u00a0having the greatest impact on this development.\u00a0<\/p><p>Today, digital signage is a reliable and easily accessible alternative to traditional billposting. It is a relatively new technology that is developing rapidly. New emerging technologies and the increasing number of interactive displays and kiosk systems are making digital signage more and more effective. Operators of such devices welcome the growing possibilities to communicate more efficiently with target groups in all settings (healthcare, trade, production, education, transport, etc.). It is to be expected that the digital signage industry will continue to grow as new trends emerge. These should be kept in mind, because in the end nobody wants to lag behind the competition.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f37aa0 elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f37aa0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-309b415\" data-id=\"309b415\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73d0303 elementor-widget elementor-widget-text-editor\" data-id=\"73d0303\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><em>With digital signage it is possible to produce content that informs, entertains, interacts and fascinates &#8211; every day while shopping, travelling or queuing. The innumerable possible applications can be traced back to the development of the last decade. The success story of Digital Signage began with technological progress and marketing experts who recognized the benefits of the counterpart of poster advertising. As digital signage becomes increasingly dynamic and reactive, so does the associated market. This makes it all the more important to be up to date in order not to oversleep developments.<\/em><\/p><figure class=\"cnt-image\"><\/figure><p style=\"text-align: center;\">We have researched the most important trends for the year 2020 for you:\u00a0<\/p><h3 style=\"text-align: center;\">Artificial intelligence<\/h3><p style=\"text-align: center;\">Everybody is talking about artificial intelligence in numerous industries. But what can it do in the field of digital signage?\u00a0<strong>Data analysis<\/strong>\u00a0is becoming more specific, more accurate and easier to use. The\u00a0<strong>advantage<\/strong>\u00a0for companies is that computers use the data streams to specifically control displays based on the incoming information. The results:\u00a0<strong>better integrated marketing campaigns<\/strong>\u00a0and\u00a0<strong>relief\u00a0<\/strong>for employees who once had to collect this information. These employees can now get more involved in the business, free of huge data sets.<\/p><h3 style=\"text-align: center;\">Personalization<\/h3><p style=\"text-align: center;\">The continuous development of technologies is noticeable not only in the industry, where products can be manufactured individually according to customer requests, but also in the trade, creating a personalized\u00a0<strong>customer experience<\/strong>.\u00a0<strong>Personalization\u00a0<\/strong>is the most efficient way of using technologies such as\u00a0<strong>recognition software\u00a0<\/strong>and\u00a0<strong>machine vision\u00a0<\/strong>to create meaningful and relevant\u00a0<strong>consumer interactions<\/strong>. Through the integration of technology that promises better\u00a0<strong>connectivity<\/strong>,\u00a0<strong>intelligence\u00a0<\/strong>and\u00a0<strong>responsiveness<\/strong>, the degree of personalization of digital signage increases. The driver for this is artificial intelligence. It is capable of\u00a0<strong>learning\u00a0<\/strong>and\u00a0<strong>interacting\u00a0<\/strong>with people in an individual way. More accuracy in data processing means a better understanding of the user. For example, a digital signage installation can greet a customer by his first name and prepare useful information and offers especially for him.\u00a0<\/p><h3 style=\"text-align: center;\">Interactivity<\/h3><p style=\"text-align: center;\">Various technologies are decisive for the development of digital signage.\u00a0<strong>Touch screens<\/strong>,\u00a0<strong>face recognition software\u00a0<\/strong>and\u00a0<strong>NFC\u00a0<\/strong>are used to increase customer involvement and improve user experience. Interactive applications such as browsing through product catalogs and menus, requesting information or placing orders are now possible without any difficulty. Touchscreens are especially important for interactive applications, as the majority use smartphones or tablets in everyday life anyway. The familiar feeling increases the\u00a0<strong>attractiveness\u00a0<\/strong>of the content, especially for more technologically savvy people. Not only the hand is used in interactive applications, but also the ear and mouth.\u00a0<strong>Voice control<\/strong>, which has been used in smartphones and voice assistants for years, is also finding increasing application in the field of digital signage.\u00a0<\/p><h3 style=\"text-align: center;\">Display sizes<\/h3><p style=\"text-align: center;\">Due to the constant further development of displays with associated cost reduction, increasingly larger screens are entering the market. The trend is moving towards screens with at least\u00a0<strong>80&#8243; screen size<\/strong>\u00a0up to video walls. But\u00a0<strong>smaller screen sizes<\/strong>\u00a0are also developing into a trend that will increase exponentially over the next few years. A well-known example of this is small displays attached to stadium urinals as supplementary advertising spaces. In connection with smaller screens, the\u00a0<strong>POE\u00a0<\/strong>(Power over Ethernet) technology must be mentioned. POE is a process which supplies network-compatible devices with power &#8211; with a\u00a0<strong>network cable<\/strong>. This eliminates previous\u00a0<strong>complications\u00a0<\/strong>with the power supply. Sockets that are difficult to access or disturbing power cables and power supply units are a thing of the past. This technology is seen as a\u00a0<strong>turning point\u00a0<\/strong>for less complex digital signage applications, as the installation of small displays is drastically simplified.\u00a0<\/p><h3 style=\"text-align: center;\">Media Formats<\/h3><p style=\"text-align: center;\">The content of public digital signage modules continues to become more\u00a0<strong>dynamic<\/strong>. The rapid development away from static content is favored by the boom of full HD videos. The installed PCs are getting\u00a0<strong>smaller<\/strong>\u00a0and more powerful and can therefore process larger video files faster. HTML5 applications are also becoming more popular. Flexible and smart digital signage can be combined with high quality video to create impressive effects. For example,\u00a0<strong>context<\/strong>&#8211;<strong>dependent\u00a0<\/strong>digital signage content can be displayed relevant to the current weather: Video displays for umbrellas can be switched automatically during rain or commercials for sunglasses during sunlight.<\/p><h3 style=\"text-align: center;\">3D Wayfinding<\/h3><p style=\"text-align: center;\"><strong>Wayfinding\u00a0<\/strong>is becoming an increasingly common tool to make visiting large government buildings or department stores more convenient. It is possible to cross the interactive 3D map from a first-person perspective. This gives users a quicker understanding of the\u00a0<strong>environment<\/strong>. Hospitals, museums, art exhibitions, cruise ships and large buildings of all kinds will increasingly implement digital guidance systems, with\u00a0<strong>3D mapping<\/strong>\u00a0having the greatest impact on this development.\u00a0<\/p><p style=\"text-align: center;\">Today, digital signage is a reliable and easily accessible alternative to traditional billposting. It is a relatively new technology that is developing rapidly. New emerging technologies and the increasing number of interactive displays and kiosk systems are making digital signage more and more effective. Operators of such devices welcome the growing possibilities to communicate more efficiently with target groups in all settings (healthcare, trade, production, education, transport, etc.). It is to be expected that the digital signage industry will continue to grow as new trends emerge. These should be kept in mind, because in the end nobody wants to lag behind the competition.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-586251ba elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"586251ba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3530ebfd\" data-id=\"3530ebfd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-286af440 elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"286af440\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35adf826 elementor-hidden-phone elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"35adf826\" data-element_type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/ekiosk.com\/en\/beam-me-up-scotty-digital-signage-almost-enables-teleporting\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--title\">&#8220;Beam me up, Scotty!&#8221; &#8211; Digital signage (almost) enables teleporting!<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/ekiosk.com\/en\/body-transformation-with-digital-signage\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--title\">Body Transformation with Digital Signage<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e2d054c elementor-widget elementor-widget-spacer\" data-id=\"2e2d054c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0eafbc elementor-align-center ebutton-transparent-rot elementor-widget elementor-widget-button\" data-id=\"d0eafbc\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ekiosk.com\/en\/magazine\/blog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">back to blog section<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ac71605 elementor-widget elementor-widget-spacer\" data-id=\"2ac71605\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>With digital signage it is possible to produce content that informs, entertains, interacts and fascinates \u2013 every day while shopping, travelling or queuing. The innumerable possible applications can be traced back to the development of the last decade. The success story of Digital Signage began with technological progress and marketing experts who recognized the benefits of the counterpart of poster advertising. As digital signage becomes increasingly dynamic and reactive, so does the associated market. This makes it all the more important to be up to date in order not to oversleep developments. &hellip; <a href=\"https:\/\/ekiosk.com\/en\/trends-for-digital-signage-2020\/\">Read More<\/a><\/p>\n","protected":false},"author":4,"featured_media":131558,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[910,752],"tags":[],"class_list":["post-24280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-blog-section"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ekiosk.com\/en\/wp-json\/wp\/v2\/posts\/24280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekiosk.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekiosk.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekiosk.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/ekiosk.com\/en\/wp-json\/wp\/v2\/comments?post=24280"}],"version-history":[{"count":0,"href":"https:\/\/ekiosk.com\/en\/wp-json\/wp\/v2\/posts\/24280\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekiosk.com\/en\/wp-json\/wp\/v2\/media\/131558"}],"wp:attachment":[{"href":"https:\/\/ekiosk.com\/en\/wp-json\/wp\/v2\/media?parent=24280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekiosk.com\/en\/wp-json\/wp\/v2\/categories?post=24280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekiosk.com\/en\/wp-json\/wp\/v2\/tags?post=24280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}