{"id":27170,"date":"2020-05-13T10:51:00","date_gmt":"2020-05-13T08:51:00","guid":{"rendered":"https:\/\/ekiosk.com\/?p=27170"},"modified":"2020-09-21T11:08:47","modified_gmt":"2020-09-21T09:08:47","slug":"what-is-the-next-step-with-digital-signage","status":"publish","type":"post","link":"https:\/\/ekiosk.com\/en\/what-is-the-next-step-with-digital-signage\/","title":{"rendered":"What is the next step with Digital Signage?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27170\" class=\"elementor elementor-27170 elementor-27154\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af269d1 elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af269d1\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e42da5e\" data-id=\"e42da5e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6748be5 elementor-widget elementor-widget-spacer\" data-id=\"6748be5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-517d119 elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"517d119\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-922cb6d\" data-id=\"922cb6d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bb7af1 elementor-widget elementor-widget-spacer\" data-id=\"4bb7af1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7790cadf elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7790cadf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4273a856\" data-id=\"4273a856\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9eea72d elementor-section-full_width elementor-hidden-desktop elementor-hidden-tablet elementor-section-height-default elementor-section-height-default\" data-id=\"9eea72d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b495af2\" data-id=\"b495af2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aefef52 elementor-section-full_width elementor-hidden-desktop elementor-hidden-tablet elementor-section-height-default elementor-section-height-default\" data-id=\"aefef52\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-231a040\" data-id=\"231a040\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3be5f0 elementor-widget elementor-widget-post-info\" data-id=\"b3be5f0\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-19fd980 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/ekiosk.com\/en\/2020\/05\/13\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>May 13, 2020<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-fa59dc9 elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t<time>10:51 am<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8aa1abd elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8aa1abd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-497094d\" data-id=\"497094d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c953301 elementor-widget elementor-widget-post-info\" data-id=\"c953301\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-19fd980 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/ekiosk.com\/en\/2020\/05\/13\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>May 13, 2020<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-fa59dc9 elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t<time>10:51 am<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7a9044 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7a9044\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9621be7\" data-id=\"9621be7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-edea3a9 elementor-widget elementor-widget-spacer\" data-id=\"edea3a9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec85f7d elementor-widget elementor-widget-heading\" data-id=\"ec85f7d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">What is the next step with Digital Signage?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcfb22c elementor-widget elementor-widget-spacer\" data-id=\"fcfb22c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce90622 elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce90622\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a306ee\" data-id=\"8a306ee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3e8f32 elementor-widget elementor-widget-text-editor\" data-id=\"d3e8f32\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><div class=\"teaser-text\"><div class=\"teaser-text\"><div class=\"teaser-text\"><div class=\"teaser-text\"><div class=\"teaser-text\"><div class=\"teaser-text\"><div class=\"teaser-text\"><p style=\"text-align: center;\">Companies are facing the biggest challenge they have ever faced &#8211; the digital signage industry is no exception. With most retailers around the world closing, airports and train stations barely carrying passengers, and limited availability of restaurants and other entertainment options, the key players in the digital signage industry are assessing the business impact. The question arises: How is digital signage developing in the face of the Corona pandemic?<\/p><\/div><p style=\"text-align: center;\">We try to describe this development in three phases.<\/p><h3 style=\"text-align: center;\">Now<\/h3><p style=\"text-align: center;\">In recent weeks, the world has come to a kind of standstill. During this time, the industry is experiencing delayed installations, turned off advertising channels and decreasing monthly revenues. Like the rest of the business world, digital signage companies are putting energy and resources into managing the crisis in the best possible way. Brands are launching large-scale DOOH campaigns to promote social distancing and content to raise awareness of sanitation is being played out by CMS service providers. From a business perspective, it is now time to renegotiate terms with both customers and suppliers.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><header><\/header>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b4d0eb3 elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b4d0eb3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28452f2\" data-id=\"28452f2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-120b191 elementor-widget elementor-widget-text-editor\" data-id=\"120b191\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><div class=\"teaser-text\"><div class=\"teaser-text\"><div class=\"teaser-text\"><div class=\"teaser-text\"><div class=\"teaser-text\"><div class=\"teaser-text\"><div class=\"teaser-text\"><p>Companies are facing the biggest challenge they have ever faced &#8211; the digital signage industry is no exception. With most retailers around the world closing, airports and train stations barely carrying passengers, and limited availability of restaurants and other entertainment options, the key players in the digital signage industry are assessing the business impact. The question arises: How is digital signage developing in the face of the Corona pandemic?<\/p><\/div><p>We try to describe this development in three phases.<\/p><h3>Now<\/h3><p>In recent weeks, the world has come to a kind of standstill. During this time, the industry is experiencing delayed installations, turned off advertising channels and decreasing monthly revenues. Like the rest of the business world, digital signage companies are putting energy and resources into managing the crisis in the best possible way. Brands are launching large-scale DOOH campaigns to promote social distancing and content to raise awareness of sanitation is being played out by CMS service providers. From a business perspective, it is now time to renegotiate terms with both customers and suppliers.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><header><\/header>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a59d2b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a59d2b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e2a0fb8\" data-id=\"e2a0fb8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-865faa1 elementor-widget elementor-widget-image\" data-id=\"865faa1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"787\" src=\"https:\/\/ekiosk.com\/wp-content\/uploads\/2020\/05\/Zukunft-DS-1024x787.png\" class=\"attachment-large size-large wp-image-164290\" alt=\"\" srcset=\"https:\/\/ekiosk.com\/wp-content\/uploads\/2020\/05\/Zukunft-DS-1024x787.png 1024w, https:\/\/ekiosk.com\/wp-content\/uploads\/2020\/05\/Zukunft-DS-300x231.png 300w, https:\/\/ekiosk.com\/wp-content\/uploads\/2020\/05\/Zukunft-DS-768x590.png 768w, https:\/\/ekiosk.com\/wp-content\/uploads\/2020\/05\/Zukunft-DS-1536x1181.png 1536w, https:\/\/ekiosk.com\/wp-content\/uploads\/2020\/05\/Zukunft-DS-2048x1574.png 2048w, https:\/\/ekiosk.com\/wp-content\/uploads\/2020\/05\/Zukunft-DS-130x100.png 130w, https:\/\/ekiosk.com\/wp-content\/uploads\/2020\/05\/Zukunft-DS-104x80.png 104w, https:\/\/ekiosk.com\/wp-content\/uploads\/2020\/05\/Zukunft-DS-394x303.png 394w, https:\/\/ekiosk.com\/wp-content\/uploads\/2020\/05\/Zukunft-DS-605x465.png 605w, https:\/\/ekiosk.com\/wp-content\/uploads\/2020\/05\/Zukunft-DS-911x700.png 911w, https:\/\/ekiosk.com\/wp-content\/uploads\/2020\/05\/Zukunft-DS-1236x950.png 1236w, https:\/\/ekiosk.com\/wp-content\/uploads\/2020\/05\/Zukunft-DS-1405x1080.png 1405w, https:\/\/ekiosk.com\/wp-content\/uploads\/2020\/05\/Zukunft-DS-150x115.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-087d836 elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"087d836\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79091aa\" data-id=\"79091aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2bed4eb elementor-widget elementor-widget-text-editor\" data-id=\"2bed4eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"text-align: center;\">Near future<\/h3><p style=\"text-align: center;\">A few weeks ago we saw the introduction of kiosk-like displays with integrated sensors, built for a world in crisis. These systems are equipped with temperature sensors and real-time distance measurement. Digital signage is proving to be the perfect tool for capturing indoor occupancy data &#8211; an important aspect of compliance with local government regulations and guidelines. In addition, mobile phones are becoming a kind of remote control for digital billboards. A technology that has been around for some time, but whose importance is only now being recognised. A smartphone can do more than just contactless payment.<\/p><p style=\"text-align: center;\">After several months of shutdown, countries are preparing for a slow de-escalation of the situation and are gradually opening up shops. Nations that have been hit more severely by the crisis may have to wait longer before products can once again be sold over the physical counter. In some shops, this could lead to Black-Friday-like conditions with large rushes. How can this be managed? Arranged appointments in the store or improving the Buy and Collect Experience? It is clear that the security aspect will determine the buying experience.<\/p><h3 style=\"text-align: center;\">What will be new?<\/h3><p style=\"text-align: center;\">Due to lower occupancy rates and the expected legal framework for use, digital signage screens will play a more comprehensive role than just displaying promotions and menus.<\/p><p style=\"text-align: center;\">As already mentioned, mobile integration will play a greater role in shopping experience. Future reality will move from touch interactivity to voice, gestures and haptics. As technologies evolve, customers are likely to spend less time in the store, so the digital signage industry must seek to maximize the onsite shopping experience. IoT and data analysis will become more integrated, with masses of data to be analyzed coming from different sources. Not a new innovation in itself, but never before has this been implemented on a large scale.<\/p><p style=\"text-align: center;\">Corporate communications is another potential area of high growth. While most companies are thinking about how to use their rooms in this new normality, digital signage is increasingly applied to display room occupancy or health indicators.<\/p><p style=\"text-align: center;\">It is impossible to predict exactly how things will continue. However, in every crisis, new ideas, strengthened companies and innovative products emerge, which is why one can look optimistically into the future of the digital signage industry.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c4c51e1 elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c4c51e1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-01a10a3\" data-id=\"01a10a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a982cad elementor-widget elementor-widget-text-editor\" data-id=\"a982cad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Near future<\/h3><p>A few weeks ago we saw the introduction of kiosk-like displays with integrated sensors, built for a world in crisis. These systems are equipped with temperature sensors and real-time distance measurement. Digital signage is proving to be the perfect tool for capturing indoor occupancy data &#8211; an important aspect of compliance with local government regulations and guidelines. In addition, mobile phones are becoming a kind of remote control for digital billboards. A technology that has been around for some time, but whose importance is only now being recognised. A smartphone can do more than just contactless payment.<\/p><p>After several months of shutdown, countries are preparing for a slow de-escalation of the situation and are gradually opening up shops. Nations that have been hit more severely by the crisis may have to wait longer before products can once again be sold over the physical counter. In some shops, this could lead to Black-Friday-like conditions with large rushes. How can this be managed? Arranged appointments in the store or improving the Buy and Collect Experience? It is clear that the security aspect will determine the buying experience.<\/p><h3>What will be new?<\/h3><p>Due to lower occupancy rates and the expected legal framework for use, digital signage screens will play a more comprehensive role than just displaying promotions and menus.<\/p><p>As already mentioned, mobile integration will play a greater role in shopping experience. Future reality will move from touch interactivity to voice, gestures and haptics. As technologies evolve, customers are likely to spend less time in the store, so the digital signage industry must seek to maximize the onsite shopping experience. IoT and data analysis will become more integrated, with masses of data to be analyzed coming from different sources. Not a new innovation in itself, but never before has this been implemented on a large scale.<\/p><p>Corporate communications is another potential area of high growth. While most companies are thinking about how to use their rooms in this new normality, digital signage is increasingly applied to display room occupancy or health indicators.<\/p><p>It is impossible to predict exactly how things will continue. However, in every crisis, new ideas, strengthened companies and innovative products emerge, which is why one can look optimistically into the future of the digital signage industry.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-209b626 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"209b626\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50a6e73\" data-id=\"50a6e73\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e624ff elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"8e624ff\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-090771a elementor-hidden-phone elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"090771a\" data-element_type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/ekiosk.com\/en\/how-digital-signage-can-help-during-the-crisis\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--title\">How Digital Signage can help during the crisis<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/ekiosk.com\/en\/10-reasons-why-you-should-introduce-digital-signage\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--title\">10 Reasons Why You Should Introduce Digital Signage<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-555d2fa elementor-widget elementor-widget-spacer\" data-id=\"555d2fa\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff9cbd4 elementor-align-center ebutton-transparent-rot elementor-widget elementor-widget-button\" data-id=\"ff9cbd4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ekiosk.com\/magazin\/newsroom\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">back to news section<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a62d201 elementor-widget elementor-widget-spacer\" data-id=\"a62d201\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Companies are facing the biggest challenge they have ever faced \u2013 the digital signage industry is no exception. With most retailers around the world closing, airports and train stations barely carrying passengers, and limited availability of restaurants and other entertainment options, the key players in the digital signage industry are assessing the business impact. The question arises: How is digital signage developing in the face of the Corona pandemic? &hellip; <a href=\"https:\/\/ekiosk.com\/en\/what-is-the-next-step-with-digital-signage\/\">Read More<\/a><\/p>\n","protected":false},"author":4,"featured_media":27165,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[752,910],"tags":[],"class_list":["post-27170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-section","category-blog-en"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ekiosk.com\/en\/wp-json\/wp\/v2\/posts\/27170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekiosk.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekiosk.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekiosk.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/ekiosk.com\/en\/wp-json\/wp\/v2\/comments?post=27170"}],"version-history":[{"count":0,"href":"https:\/\/ekiosk.com\/en\/wp-json\/wp\/v2\/posts\/27170\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekiosk.com\/en\/wp-json\/wp\/v2\/media\/27165"}],"wp:attachment":[{"href":"https:\/\/ekiosk.com\/en\/wp-json\/wp\/v2\/media?parent=27170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekiosk.com\/en\/wp-json\/wp\/v2\/categories?post=27170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekiosk.com\/en\/wp-json\/wp\/v2\/tags?post=27170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}