Intelligentes Digital Signage Marketing- und Gesichtserkennungskonzept. Zwei Frauen gehen durch interaktive digitale Werbung mit künstlicher Intelligenz im Einkaufszentrum des Einzelhandels.

Big Data: Curse or blessing for retail?

Understanding the customer – that is the goal of every retailer. Because the better the customer behaviour is examined, the more precisely needs and expectations can be met. The result: rising sales figures.

In e-commerce, customer analysis using Big Data has been common practice for some time now. This is also necessary in the technology-driven industrial age in order to remain competitive. As the name suggests, Big Data is a huge amount of data. … Read More