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Trends for Digital Signage 2020

With digital signage it is possible to produce content that informs, entertains, interacts and fascinates – every day while shopping, travelling or queuing. The innumerable possible applications can be traced back to the development of the last decade. The success story of Digital Signage began with technological progress and marketing experts who recognized the benefits of the counterpart of poster advertising. As digital signage becomes increasingly dynamic and reactive, so does the associated market. This makes it all the more important to be up to date in order not to oversleep developments. … Read More

scotty and friends

“Beam me up, Scotty!” – Digital signage (almost) enables teleporting!

Imagine you could teleport yourself from home to New York, Dubai or Wellington at blazing speed. In a matter of seconds you’ll be in the middle of a completely different environment and interact with the people around you. Sounds like science fiction again, doesn’t it? Of course it is – in part. … Read More

E-Auto an Ladestation Digital Signage an Ladestationen

Electric Vehicle Charging Stations as Outdoor Advertising Carriers

The share of electric vehicles in Germany is just over one percent. This is partly due to the lack of charging infrastructure for e-cars.

The Federal Cabinet has therefore adopted the Infrastructure Master Plan in recent days. It contains measures for the rapid development of a comprehensive and user-friendly charging infrastructure for up to ten million electric vehicles by 2030. More than three billion euros will be invested in this by 2023. … Read More

Intelligentes Digital Signage Marketing- und Gesichtserkennungskonzept. Zwei Frauen gehen durch interaktive digitale Werbung mit künstlicher Intelligenz im Einkaufszentrum des Einzelhandels.

Big Data: Curse or blessing for retail?

Understanding the customer – that is the goal of every retailer. Because the better the customer behaviour is examined, the more precisely needs and expectations can be met. The result: rising sales figures.

In e-commerce, customer analysis using Big Data has been common practice for some time now. This is also necessary in the technology-driven industrial age in order to remain competitive. As the name suggests, Big Data is a huge amount of data. … Read More

broken glass

Anti-reflective and hardened – Displays for every situation

Did you ever experience a cracked screen on your phone? Its annoying and makes your phone loose its aesthetic appeal. As well as that, the device’s functionality is often limited.

Of course, our terminals are not exempt from damage to the display either. If this really happens, it is usually due to external violence. … Read More

Warteschlange_Airport_Checkin.

Kiosk systems – the adaptation professionals among displays

Queues – you can see them everywhere. At the bus stop, at the supermarket checkout, in the fast food restaurant or at check-in at the airport. One spends a considerable amount of time waiting and often asks oneself: “How can this go faster?

And that’ s exactly where digital kiosk systems come in. An additional terminal can speed up the process and make it smoother. … Read More

fire protection

Occupational health and safety rethought

Industry 4.0 – a buzzword that equally determines media and events. In connection with the design of future work, numerous new word creations such as leadership or employer 4.0 have emerged. However, terms which are provided with the addition 4.0 are not necessarily central drivers of industry and business, but reflect in part mere terms for facts in the digital context. Occupational health and safety is an important part of the changing world of work. The emergence of new technologies in production, logistics and transport also opens up new fields of action for occupational health and safety. The safety of employees must be rethought in the course of digitalisation and changing working conditions. … Read More

slub dresden

Digital kiosk systems and digital displays – what’s the difference?

Today’s consumer relies on technology like never before. Companies, organizations and institutions are responding to this development by finding new ways to implement more technology-based tools and services in their core business. Many of them are self-service solutions. … Read More

car in production

Industry 4.0: Triumph of robots, defeat for humans?

A few years ago, it was an expression for a future project of the German federal government, today it is a serious political agenda. Industry 4.0 is one of many areas in the expanding field of digitalization. All elements of the production cycle, from development to recycling, are digitized in some way. The focus is not on human machine operation, but rather on machine communication and automation with minimal human input. Is this where a dystopian nightmare begins for all fitters, technicians and warehousemen? … Read More

e-receipt terminal

Digital Signage and Healthcare 4.0 – does that belong together?

Buzzwords, supplemented with 4.0, are very much in vogue. With Healthcare 4.0 there has also been added another term to the Healthcare portfolio. It refers to the digitalisation of hospitals, doctors’ practices and other players in the healthcare industry, e.g. pharmacies. But why do you hear so few success stories from this industry in Germany and how can the interaction of health data and information and communication technology hardware succeed? … Read More