Digital Signage and Healthcare 4.0 – does that belong together? – eKiosk Digital Signage and Healthcare 4.0 – does that belong together? – eKiosk

Digital Signage and Healthcare 4.0 – does that belong together?

Buzzwords, supplemented with 4.0, are very much in vogue. With Healthcare 4.0 there has also been added another term to the Healthcare portfolio. It refers to the digitalisation of hospitals, doctors’ practices and other players in the healthcare industry, e.g. pharmacies. But why do you hear so few success stories from this industry in Germany and how can the interaction of health data and information and communication technology hardware succeed?

Digitization as a barrier to the German healthcare system

The disruptive energy of digitization is well known. The healthcare industry is also affected – and Germany is not doing well.

While the German healthcare system used to be regarded as one of the best in the world, it has steadily lost confidence in recent years. According to PwC’s Healthcare Barometer 2019, only 55% of Germans still consider it to be one of the top 3 healthcare systems worldwide. This is a decline of 9% in three years. The reasons for this lie largely in the lack of digitization of the entire sector and the lack of innovative power on the part of the state. Countries such as Estonia and Denmark have long since outstripped us on our way to becoming a digital healthcare pioneer. It is frightening that Germany ranks 16th in the Bertelsmann Foundation’s Digital Health Index and therefore second last. The index measures political strategies, technical readiness and actual data usage in 17 European countries. Germany performs very poorly in all categories. This is definitely not enough for a country that sees itself as the world market leader in innovative technologies.

Nevertheless, it can be seen that something is happening in the right direction. The E-Health Act and the associated obligations to introduce the electronic health card nationwide by 2020 as well as efforts towards a paperless hospital with e-patient files are within reach.

Buzzwords, supplemented with 4.0, are very much in vogue. With Healthcare 4.0 there has also been added another term to the Healthcare portfolio. It refers to the digitalisation of hospitals, doctors’ practices and other players in the healthcare industry, e.g. pharmacies. But why do you hear so few success stories from this industry in Germany and how can the interaction of health data and information and communication technology hardware succeed?

Digitization as a barrier to the German healthcare system

The disruptive energy of digitization is well known. The healthcare industry is also affected – and Germany is not doing well.

While the German healthcare system used to be regarded as one of the best in the world, it has steadily lost confidence in recent years. According to PwC’s Healthcare Barometer 2019, only 55% of Germans still consider it to be one of the top 3 healthcare systems worldwide. This is a decline of 9% in three years. The reasons for this lie largely in the lack of digitization of the entire sector and the lack of innovative power on the part of the state. Countries such as Estonia and Denmark have long since outstripped us on our way to becoming a digital healthcare pioneer. It is frightening that Germany ranks 16th in the Bertelsmann Foundation’s Digital Health Index and therefore second last. The index measures political strategies, technical readiness and actual data usage in 17 European countries. Germany performs very poorly in all categories. This is definitely not enough for a country that sees itself as the world market leader in innovative technologies.

Nevertheless, it can be seen that something is happening in the right direction. The E-Health Act and the associated obligations to introduce the electronic health card nationwide by 2020 as well as efforts towards a paperless hospital with e-patient files are within reach.

health care check in

What can Digital Signage do for the modern hospital?

The digital hospital (or hospital 4.0) is all about connection through Internet of Things technologies. Connected via the Internet, all devices map a complete system environment and can communicate with each other in it. Digital signage solutions can be integrated into this network to improve the workflow in the clinic and guarantee patients a more positive experience. The following five scenarios in particular offer the advantages of digital signage.

  • Wayfinding

Modern wayfinding systems can help patients and visitors find their way around the clinic more easily. A digital 3D projection of the entire clinic can, for example, use coloured lines to show in which building a patient has to go and which route is best. A step-by-step description of the goal promotes the well-being of the patients in an environment that is characterized by uncertainty and hecticness. Paired with digital door signs at the treatment room, a modern guidance system can welcome the patient and thus prevent a confusing search for the right room. The unsightly colourful sign forest on the walls of the clinic is also eliminated and can be replaced by decorative elements that enhance the atmosphere.

  • Advertising

Digital screens naturally offer the possibility of placing tailor-made advertising and thus effectively exploiting a point of sale. By cleverly integrating the advertising of partners, products and services between informative and current news articles, sales potential can be exploited in the clinic without being too intrusive.

  • Emergency management

In crisis scenarios, the hospital is a central point of contact. Digital signage can be a solution for effective emergency management by displaying information on the situation in a large and simple way in an actual emergency. The displays can also show escape routes as well as guide helpers to the scene of an emergency.

  • Employee communication

In a facility with several hundred employees, good communication is essential for an optimal workflow and efficiency. Digital screens can, for example, be installed in the employees’ rest rooms to inform the staff about current events relating to everyday hospital life (new work processes, further training measures or shift schedule changes). Paperless communication via info screens is not only more environmentally friendly, but also more cost-effective.

What can Digital Signage do for the modern hospital?

The digital hospital (or hospital 4.0) is all about connection through Internet of Things technologies. Connected via the Internet, all devices map a complete system environment and can communicate with each other in it. Digital signage solutions can be integrated into this network to improve the workflow in the clinic and guarantee patients a more positive experience. The following five scenarios in particular offer the advantages of digital signage.

  • Wayfinding

Modern wayfinding systems can help patients and visitors find their way around the clinic more easily. A digital 3D projection of the entire clinic can, for example, use coloured lines to show in which building a patient has to go and which route is best. A step-by-step description of the goal promotes the well-being of the patients in an environment that is characterized by uncertainty and hecticness. Paired with digital door signs at the treatment room, a modern guidance system can welcome the patient and thus prevent a confusing search for the right room. The unsightly colourful sign forest on the walls of the clinic is also eliminated and can be replaced by decorative elements that enhance the atmosphere.

  • Advertising

Digital screens naturally offer the possibility of placing tailor-made advertising and thus effectively exploiting a point of sale. By cleverly integrating the advertising of partners, products and services between informative and current news articles, sales potential can be exploited in the clinic without being too intrusive.

  • Emergency management

In crisis scenarios, the hospital is a central point of contact. Digital signage can be a solution for effective emergency management by displaying information on the situation in a large and simple way in an actual emergency. The displays can also show escape routes as well as guide helpers to the scene of an emergency.

  • Employee communication

In a facility with several hundred employees, good communication is essential for an optimal workflow and efficiency. Digital screens can, for example, be installed in the employees’ rest rooms to inform the staff about current events relating to everyday hospital life (new work processes, further training measures or shift schedule changes). Paperless communication via info screens is not only more environmentally friendly, but also more cost-effective.

ekiosk Terminal für e-Rezepte

Digital Signage und Healthcare 4.0 – It fits!

Only five of many other application scenarios are described in this article. Digital signage can help the healthcare industry in Germany to achieve its ambitious goals by simplifying the integration of Healthcare 4.0 into the modern clinic and making it understandable for everyone. The trend towards more displays will also continue in hospitals and practices and we will have even more to do with self-service check-ins, digital doormen and 3D wayfinding systems in the future. The German healthcare industry needs solutions like these to remain competitive and continue to guarantee good care in times of cost reduction and time pressure. Let’s put the healthcare system back on the top 3 podium!

Digital Signage und Healthcare 4.0 – It fits!

Only five of many other application scenarios are described in this article. Digital signage can help the healthcare industry in Germany to achieve its ambitious goals by simplifying the integration of Healthcare 4.0 into the modern clinic and making it understandable for everyone. The trend towards more displays will also continue in hospitals and practices and we will have even more to do with self-service check-ins, digital doormen and 3D wayfinding systems in the future. The German healthcare industry needs solutions like these to remain competitive and continue to guarantee good care in times of cost reduction and time pressure. Let’s put the healthcare system back on the top 3 podium!

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Kleine Systeme, wie z. B. das SIRRION 12“ und 15“ sowie Ersatzteile versenden wir per Paket.

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Fast alle Kiosksysteme zwischen 19“ und 42“ versenden wir per Europalette.

  • 153,00 € – 1 Gerät je Palette, in Deutschland
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Bei einigen Geräten ist ein Versand mit 2 Geräten pro Palette möglich. Fragen Sie hierzu bei unserem Vertrieb nach: Zum Kontaktformular

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Alle Modelle größer als 49” versenden wir per Sonderpalette. Die Preise werden je nach Produkt individuell vereinbart. Fragen Sie hierzu bei unserem Vertrieb nach: Zum Kontaktformular

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