Facebook Shops and Digital Signage – eKiosk Facebook Shops and Digital Signage – eKiosk

Facebook Shops and Digital Signage

Facebook and shopping was previously known from the countless Facebook groups, which serve as a marketplace for private individuals – all according to the motto: “I sell, trade, offer…”. At the end of May, the social media giant launched the so-called Facebook Shops in order to become a part of online commerce with its reach and technical possibilities.

Retailers are now creating online shops that can be accessed via Facebook and Instagram. If the shopping platform becomes established, it could also become interesting for digital signage.

Facebook and shopping was previously known from the countless Facebook groups, which serve as a marketplace for private individuals – all according to the motto: “I sell, trade, offer…”. At the end of May, the social media giant launched the so-called Facebook Shops in order to become a part of online commerce with its reach and technical possibilities.

Retailers are now creating online shops that can be accessed via Facebook and Instagram. If the shopping platform becomes established, it could also become interesting for digital signage.

Facebook auf Digital Signage Display

Reaction to Corona Pandemic

Mark Zuckerberg, Facebook founder and head, describes the project as helping smaller companies to survive the Corona crisis. The development of the shops had been on the agenda for a while, but the outbreak of the pandemic and the resulting disappearance of many small companies and retailers accelerated the introduction massively. Setting up the shops is free – merchants would only have to pay for the payment function to cover the costs of the social network.

Does Facebook actually benefit from providing the platform? Maybe an act of solidarity in such difficult times? Yes and no. Facebook gains a large amount of data about the purchasing behavior of customers and can thus make lucrative offers to advertisers for ad placements. The social media platform’s advertising revenues would increase as a result, according to its forecasts.

New features

By linking WhatsApp, Facebook Messenger or the Instagram chat function, customers can communicate directly with the shop and pay for items immediately with a stored credit card. The use of AR is also to be enabled to improve the shopping experience. For example, it is possible for people with a cosmetic interest to virtually project make-up onto a portrait photo on the smartphone display. Customers can then see which lipstick color suits them best. Live Shopping is another feature that can be used to present products. Livestreaming makes it possible to purchase products in real time, announce newly arrived items or make cooperation with influencers more effective.

Benefits for Digital Signage?

Facebook has been collecting user data for about 15 years. The worldwide user base now has a size of several billion people. If a significant number of people view Facebook shops as online retailers of their choice, a potentially huge amount of data on purchasing behavior will be collected. This could become very interesting for digital signage.

Some smaller shops already use Facebook to maintain their content. An interface between Facebook shops and digital signage CMS systems could greatly increase the benefit of large-format displays for the target group. Shop operators can use the knowledge gained about their clientele to display relevant content in order to attract attention, inform customers about discount campaigns or to present similar products. This promises to improve the conversion rate of sales.

Facebook and Amazon as direct competitors – few people expected this. The social network with its approx. 2.6 billion users worldwide has the potential to become a huge trading platform. In the end, not only retailers and companies benefit from this, but also the digital signage providers.

Reaction to Corona Pandemic

Mark Zuckerberg, Facebook founder and head, describes the project as helping smaller companies to survive the Corona crisis. The development of the shops had been on the agenda for a while, but the outbreak of the pandemic and the resulting disappearance of many small companies and retailers accelerated the introduction massively. Setting up the shops is free – merchants would only have to pay for the payment function to cover the costs of the social network.

Does Facebook actually benefit from providing the platform? Maybe an act of solidarity in such difficult times? Yes and no. Facebook gains a large amount of data about the purchasing behavior of customers and can thus make lucrative offers to advertisers for ad placements. The social media platform’s advertising revenues would increase as a result, according to its forecasts.

New features

By linking WhatsApp, Facebook Messenger or the Instagram chat function, customers can communicate directly with the shop and pay for items immediately with a stored credit card. The use of AR is also to be enabled to improve the shopping experience. For example, it is possible for people with a cosmetic interest to virtually project make-up onto a portrait photo on the smartphone display. Customers can then see which lipstick color suits them best. Live Shopping is another feature that can be used to present products. Livestreaming makes it possible to purchase products in real time, announce newly arrived items or make cooperation with influencers more effective.

Benefits for Digital Signage?

Facebook has been collecting user data for about 15 years. The worldwide user base now has a size of several billion people. If a significant number of people view Facebook shops as online retailers of their choice, a potentially huge amount of data on purchasing behavior will be collected. This could become very interesting for digital signage.

Some smaller shops already use Facebook to maintain their content. An interface between Facebook shops and digital signage CMS systems could greatly increase the benefit of large-format displays for the target group. Shop operators can use the knowledge gained about their clientele to display relevant content in order to attract attention, inform customers about discount campaigns or to present similar products. This promises to improve the conversion rate of sales.

Facebook and Amazon as direct competitors – few people expected this. The social network with its approx. 2.6 billion users worldwide has the potential to become a huge trading platform. In the end, not only retailers and companies benefit from this, but also the digital signage providers.

Bezahlinformationen

Bezahl-
optionen

Bezahloptionen im eKiosk Shop

Bezahl-
optionen im eKiosk Shop

Alle Informationen rund um das Thema Bezahlung im Shop der eKiosk GmbH. 

Bei Fragen können Sie sich jederzeit an uns wenden:

+49 351 50174 0

Zum Kontaktformular

Neukunden

In der Regel zahlen Neukunden bei uns per Vorkasse. Ausgenommen sind lediglich Städte bzw. Kommunen und Schulen. Konzerne können im Einzelfall auch andere Regelungen vereinbaren.

Bestandskunden

Kunden, die bei uns als Bestandskunden geführt werden, zahlen standardmäßig per Rechnung (10 Tage Netto oder nach Vereinbarung).

Mietgeschäft

Kunden, die bei uns Produkte mieten, zahlen immer per Vorkasse. Das gilt auch für Bestandskunden.

Leihstellungen

Wenn Sie von uns eine Leihstellung erhalten, zahlen Sie den Versand per Vorkasse oder nach Vereinbarung.

Versandinformationen

Versand-
informationen

Versandinformationen zum eKiosk Shop

VERSAND-
INFORMATIONEN ZUM EKIOSK SHOP

Alle Informationen rund um das Thema Versand der eKiosk Produkte. 

Bei Fragen können Sie sich jederzeit an uns wenden:

+49 351 50174 0

Zum Kontaktformular

Versand von Kaufgeräten

Versand per Paket

Kleine Systeme, wie z. B. das SIRRION 12“ und 15“ sowie Ersatzteile versenden wir per Paket.

23,00 € innerhalb Deutschlands

Versand mit Europalette

Fast alle Kiosksysteme zwischen 19“ und 42“ versenden wir per Europalette.

  • 153,00 € – 1 Gerät je Palette, in Deutschland
  • 167,00 € – 2 Geräte je Palette, in Deutschland
  • 264,00 € – 1 Gerät je Palette, nach Österreich
  • 434,00 € – 1 Gerät je Palette, inkl. Zoll, in der Schweiz

Bei einigen Geräten ist ein Versand mit 2 Geräten pro Palette möglich. Fragen Sie hierzu bei unserem Vertrieb nach: Zum Kontaktformular

Sonderpalette

Alle Modelle größer als 49” versenden wir per Sonderpalette. Die Preise werden je nach Produkt individuell vereinbart. Fragen Sie hierzu bei unserem Vertrieb nach: Zum Kontaktformular

Trackcase

Auf Wunsch versenden wir Geräte in einer stabilen Transportbox/einem Flight-Case. Es wird immer nur 1 Gerät je Case verpackt.

  • 263,00 € – in Deutschland, inkl. Rückholung des leeren Case
  • 479,00 € – nach Österreich inkl. Rückholung des leeren Case
  • 850,00 € – in die Schweiz, inkl. Rückholung des leeren Case

Kurier

Auf Wunsch versenden wir unsere Produkte per Kurier. Die Kosten sind abhängig von der Lieferadresse und anderen Faktoren. Wir überprüfen gerne die Verfügbarkeit für Sie auf Anfrage.

Wir empfehlen ein Versenden per Kurier bei einer Stückzahl von mehr als 2 Modellen, vor allem für Geräte ab 42”.

Versand von Mietgeräten

  • per Europalette: CERES 22“, Console 32“
  • per Case: PHEX Stand 55“
  • per Kurier: Kosten abhängig von der Lieferadresse

Eine Spedition liefert Ihnen die Produkte per Europalette oder Case bis frei Bordsteinkante.

Die Kosten entsprechen einem Versand von Kaufgeräten.

Auf Wunsch beauftragen wir einen Kurier, der das Modell bis frei Verwendungsstelle liefert. Fragen Sie hierzu bei unserem Vertrieb nach: Zum Kontaktformular