How to Digital Signage? Do’s and Dont’s in Retail – eKiosk How to Digital Signage? Do’s and Dont’s in Retail – eKiosk

How to Digital Signage? Do’s and Dont’s in Retail

Digital signage devices are increasingly being used in retail. They have great potential to increase sales by preventing shopping cart abandonment, strengthening customer loyalty or being the interface between online and offline shopping. What do you need to consider to ensure that the integration in your store runs smoothly and that you benefit from the devices?

The following tips will help you not to lose sight of your concept:

First of all, digital signage steles offer the possibility of being covered with advertising. This can be helpful, but too much of it seems inauthentic. Your target group ultimately determines what they want to see and for this reason alone, content should be adapted to them and be as varied as possible. Of course, advertising messages also count! But you should also try to actively involve your customers. Do not underestimate the relevance of the content and its quality. If you want to successfully keep close to your customers and promote your products, you need a strategy and staff to implement the editorial work. The communication with the customer is the be-all and end-all and must be planned for the long term, even in a digital way. The development of a communication plan with a sufficient budget can be worth its weight in gold here.

Digital signage devices are increasingly being used in retail. They have great potential to increase sales by preventing shopping cart abandonment, strengthening customer loyalty or being the interface between online and offline shopping. What do you need to consider to ensure that the integration in your store runs smoothly and that you benefit from the devices?

The following tips will help you not to lose sight of your concept:

First of all, digital signage steles offer the possibility of being covered with advertising. This can be helpful, but too much of it seems inauthentic. Your target group ultimately determines what they want to see and for this reason alone, content should be adapted to them and be as varied as possible. Of course, advertising messages also count! But you should also try to actively involve your customers. Do not underestimate the relevance of the content and its quality. If you want to successfully keep close to your customers and promote your products, you need a strategy and staff to implement the editorial work. The communication with the customer is the be-all and end-all and must be planned for the long term, even in a digital way. The development of a communication plan with a sufficient budget can be worth its weight in gold here.

Digital Signage in Retail

Worst case: Wrong placement

The placement of the screens is essential. A prior consideration within a concept planning of the store is appropriate here. Wrong locations of displays can lead to your customers not even noticing the digital displays. In order to avoid this worst case scenario, we advise you to place the screens where your customers are directly present. Screens that are placed above a height of 2.20 m are usually not noticed by the customer. This is due to our biologically conditioned posture, which influences the angle of our head. Due to habit, a person looks down at a 15 degree angle.    

Simple representations

Videos and animations are particularly useful on digital display boards. However, the presentation of the content should be appropriate. That means no flooded screens with too many impressions. The better option here is a simple design solution with short messages. 

Problem-free integration of content

External as well as internal content must be transferred to the digital signage stele without any problems. Thus, information on merchandise management, weather or traffic data can be played. A popular function in retail is Learn& Lift. Here, a product is taken into the hands of the customer and suitable content appears on the displays. This saves the customer from having to read the small label and can certainly convey more additional, relevant information.

Worst case: Wrong placement

The placement of the screens is essential. A prior consideration within a concept planning of the store is appropriate here. Wrong locations of displays can lead to your customers not even noticing the digital displays. In order to avoid this worst case scenario, we advise you to place the screens where your customers are directly present. Screens that are placed above a height of 2.20 m are usually not noticed by the customer. This is due to our biologically conditioned posture, which influences the angle of our head. Due to habit, a person looks down at a 15 degree angle.    

Simple representations

Videos and animations are particularly useful on digital display boards. However, the presentation of the content should be appropriate. That means no flooded screens with too many impressions. The better option here is a simple design solution with short messages. 

Problem-free integration of content

External as well as internal content must be transferred to the digital signage stele without any problems. Thus, information on merchandise management, weather or traffic data can be played. A popular function in retail is Learn& Lift. Here, a product is taken into the hands of the customer and suitable content appears on the displays. This saves the customer from having to read the small label and can certainly convey more additional, relevant information.

Bezahlinformationen

Bezahl-
optionen

Bezahloptionen im eKiosk Shop

Bezahl-
optionen im eKiosk Shop

Alle Informationen rund um das Thema Bezahlung im Shop der eKiosk GmbH. 

Bei Fragen können Sie sich jederzeit an uns wenden:

+49 351 50174 0

Zum Kontaktformular

Neukunden

In der Regel zahlen Neukunden bei uns per Vorkasse. Ausgenommen sind lediglich Städte bzw. Kommunen und Schulen. Konzerne können im Einzelfall auch andere Regelungen vereinbaren.

Bestandskunden

Kunden, die bei uns als Bestandskunden geführt werden, zahlen standardmäßig per Rechnung (10 Tage Netto oder nach Vereinbarung).

Mietgeschäft

Kunden, die bei uns Produkte mieten, zahlen immer per Vorkasse. Das gilt auch für Bestandskunden.

Leihstellungen

Wenn Sie von uns eine Leihstellung erhalten, zahlen Sie den Versand per Vorkasse oder nach Vereinbarung.

Versandinformationen

Versand-
informationen

Versandinformationen zum eKiosk Shop

VERSAND-
INFORMATIONEN ZUM EKIOSK SHOP

Alle Informationen rund um das Thema Versand der eKiosk Produkte. 

Bei Fragen können Sie sich jederzeit an uns wenden:

+49 351 50174 0

Zum Kontaktformular

Versand von Kaufgeräten

Versand per Paket

Kleine Systeme, wie z. B. das SIRRION 12“ und 15“ sowie Ersatzteile versenden wir per Paket.

23,00 € innerhalb Deutschlands

Versand mit Europalette

Fast alle Kiosksysteme zwischen 19“ und 42“ versenden wir per Europalette.

  • 153,00 € – 1 Gerät je Palette, in Deutschland
  • 167,00 € – 2 Geräte je Palette, in Deutschland
  • 264,00 € – 1 Gerät je Palette, nach Österreich
  • 434,00 € – 1 Gerät je Palette, inkl. Zoll, in der Schweiz

Bei einigen Geräten ist ein Versand mit 2 Geräten pro Palette möglich. Fragen Sie hierzu bei unserem Vertrieb nach: Zum Kontaktformular

Sonderpalette

Alle Modelle größer als 49” versenden wir per Sonderpalette. Die Preise werden je nach Produkt individuell vereinbart. Fragen Sie hierzu bei unserem Vertrieb nach: Zum Kontaktformular

Trackcase

Auf Wunsch versenden wir Geräte in einer stabilen Transportbox/einem Flight-Case. Es wird immer nur 1 Gerät je Case verpackt.

  • 263,00 € – in Deutschland, inkl. Rückholung des leeren Case
  • 479,00 € – nach Österreich inkl. Rückholung des leeren Case
  • 850,00 € – in die Schweiz, inkl. Rückholung des leeren Case

Kurier

Auf Wunsch versenden wir unsere Produkte per Kurier. Die Kosten sind abhängig von der Lieferadresse und anderen Faktoren. Wir überprüfen gerne die Verfügbarkeit für Sie auf Anfrage.

Wir empfehlen ein Versenden per Kurier bei einer Stückzahl von mehr als 2 Modellen, vor allem für Geräte ab 42”.

Versand von Mietgeräten

  • per Europalette: CERES 22“, Console 32“
  • per Case: PHEX Stand 55“
  • per Kurier: Kosten abhängig von der Lieferadresse

Eine Spedition liefert Ihnen die Produkte per Europalette oder Case bis frei Bordsteinkante.

Die Kosten entsprechen einem Versand von Kaufgeräten.

Auf Wunsch beauftragen wir einen Kurier, der das Modell bis frei Verwendungsstelle liefert. Fragen Sie hierzu bei unserem Vertrieb nach: Zum Kontaktformular