Digital Signage and Healthcare 4.0 – does that belong together?
What can Digital Signage do for the modern hospital?
The digital hospital (or hospital 4.0) is all about connection through Internet of Things technologies. Connected via the Internet, all devices map a complete system environment and can communicate with each other in it. Digital signage solutions can be integrated into this network to improve the workflow in the clinic and guarantee patients a more positive experience. The following five scenarios in particular offer the advantages of digital signage.
- Wayfinding
Modern wayfinding systems can help patients and visitors find their way around the clinic more easily. A digital 3D projection of the entire clinic can, for example, use coloured lines to show in which building a patient has to go and which route is best. A step-by-step description of the goal promotes the well-being of the patients in an environment that is characterized by uncertainty and hecticness. Paired with digital door signs at the treatment room, a modern guidance system can welcome the patient and thus prevent a confusing search for the right room. The unsightly colourful sign forest on the walls of the clinic is also eliminated and can be replaced by decorative elements that enhance the atmosphere.
- Advertising
Digital screens naturally offer the possibility of placing tailor-made advertising and thus effectively exploiting a point of sale. By cleverly integrating the advertising of partners, products and services between informative and current news articles, sales potential can be exploited in the clinic without being too intrusive.
- Emergency management
In crisis scenarios, the hospital is a central point of contact. Digital signage can be a solution for effective emergency management by displaying information on the situation in a large and simple way in an actual emergency. The displays can also show escape routes as well as guide helpers to the scene of an emergency.
- Employee communication
In a facility with several hundred employees, good communication is essential for an optimal workflow and efficiency. Digital screens can, for example, be installed in the employees’ rest rooms to inform the staff about current events relating to everyday hospital life (new work processes, further training measures or shift schedule changes). Paperless communication via info screens is not only more environmentally friendly, but also more cost-effective.
What can Digital Signage do for the modern hospital?
The digital hospital (or hospital 4.0) is all about connection through Internet of Things technologies. Connected via the Internet, all devices map a complete system environment and can communicate with each other in it. Digital signage solutions can be integrated into this network to improve the workflow in the clinic and guarantee patients a more positive experience. The following five scenarios in particular offer the advantages of digital signage.
- Wayfinding
Modern wayfinding systems can help patients and visitors find their way around the clinic more easily. A digital 3D projection of the entire clinic can, for example, use coloured lines to show in which building a patient has to go and which route is best. A step-by-step description of the goal promotes the well-being of the patients in an environment that is characterized by uncertainty and hecticness. Paired with digital door signs at the treatment room, a modern guidance system can welcome the patient and thus prevent a confusing search for the right room. The unsightly colourful sign forest on the walls of the clinic is also eliminated and can be replaced by decorative elements that enhance the atmosphere.
- Advertising
Digital screens naturally offer the possibility of placing tailor-made advertising and thus effectively exploiting a point of sale. By cleverly integrating the advertising of partners, products and services between informative and current news articles, sales potential can be exploited in the clinic without being too intrusive.
- Emergency management
In crisis scenarios, the hospital is a central point of contact. Digital signage can be a solution for effective emergency management by displaying information on the situation in a large and simple way in an actual emergency. The displays can also show escape routes as well as guide helpers to the scene of an emergency.
- Employee communication
In a facility with several hundred employees, good communication is essential for an optimal workflow and efficiency. Digital screens can, for example, be installed in the employees’ rest rooms to inform the staff about current events relating to everyday hospital life (new work processes, further training measures or shift schedule changes). Paperless communication via info screens is not only more environmentally friendly, but also more cost-effective.
Digital Signage und Healthcare 4.0 – It fits!
Only five of many other application scenarios are described in this article. Digital signage can help the healthcare industry in Germany to achieve its ambitious goals by simplifying the integration of Healthcare 4.0 into the modern clinic and making it understandable for everyone. The trend towards more displays will also continue in hospitals and practices and we will have even more to do with self-service check-ins, digital doormen and 3D wayfinding systems in the future. The German healthcare industry needs solutions like these to remain competitive and continue to guarantee good care in times of cost reduction and time pressure. Let’s put the healthcare system back on the top 3 podium!
Digital Signage und Healthcare 4.0 – It fits!
Only five of many other application scenarios are described in this article. Digital signage can help the healthcare industry in Germany to achieve its ambitious goals by simplifying the integration of Healthcare 4.0 into the modern clinic and making it understandable for everyone. The trend towards more displays will also continue in hospitals and practices and we will have even more to do with self-service check-ins, digital doormen and 3D wayfinding systems in the future. The German healthcare industry needs solutions like these to remain competitive and continue to guarantee good care in times of cost reduction and time pressure. Let’s put the healthcare system back on the top 3 podium!