Body Transformation with Digital Signage
Soon it will be time: new year, new resolutions. Stopping smoking, cycling more and eating less meat are among the usual New Year’s resolutions. But how often did you hear: “Next year I’ll register at the gym”? The New Year’s Eve party is over, the hangover is cured and at the beginning of January it’s time to train diligently.
Soon it will be time: new year, new resolutions. Stopping smoking, cycling more and eating less meat are among the usual New Year’s resolutions. But how often did you hear: “Next year I’ll register at the gym”? The New Year’s Eve party is over, the hangover is cured and at the beginning of January it’s time to train diligently.
During the sweaty training on the treadmill, the eyes of the athlete move from one change to another. Entertainment distracts from the enormous stresses and strains and the training session no longer seems so tough. The user usually has his favourite workout playlist in his ear, but he also wants a visual component. And this is exactly where screens of all kinds come in.
Moving around in one place allows gym operators to use the time of the running interval for entertainment or news broadcasts to prevent boredom. Not only in the cardio area, but also on the training area, digital signage installations can be perfectly used for content between training units. Displays that can be integrated into the mirror wall as smart mirrors are also suitable.
In addition to membership fees, gyms have a wide range of additionaloffers to generate additional sales. These include fitness drinks from their own drinks bar, training utensils or dietary supplements. Digital signage helps to communicate the offers: For example, power bars that are taken before the workout can be advertised on screens in the entrance area. On the training area, on the other hand, drinks for regeneration after training can be displayed.
Sports classes are also offered. The unclear and fully glued black board sometimes only gives an idea of when which course is taking place. Unforeseen changes in the course plan are difficult to communicate. Digital signage can also help here: Course plans including useful additional information can be shown on the displays in a time-controlled manner. Not only the course plan, but also the course itself can be shown on screens. Video walls present digital fitness trainers, giving employed trainers in the studio more time to introduce new members or give personal advice.
Interactive photo boards can be installed to keep the athletes’ motivation high. On the displays, pictures and videos can be used to show the training successes of others or motivational statements.
Digital signage is not only able to improve the training experience, but also to represent another source of income. The option is to rent advertising space on the screens. City-based sports shops, restaurants or other shops have the possibility to advertise for the health-conscious and sports-related target group. Advertisements from other industries are also conceivable, because as the current study Public & Private Screens shows, fitness is the third-highest reach network among professional decision-makers, which is why non-sport ads will also work for this target group. By the advertising circuit the setting up and the start-up of digital Signage screens reaches a quick return on investment. The software also allows advertising partners to collect reports on the frequency of the spots played in order to make campaigns even more effective.
From course plans to training videos to advertisements – Digital Signage can fulfil many tasks in gyms. Due to our robust construction, weights cannot harm the terminals. Thus they fit seamlessly into the sports environment and will be a loyal companion for all the new athletes with good intentions for the new year.
During the sweaty training on the treadmill, the eyes of the athlete move from one change to another. Entertainment distracts from the enormous stresses and strains and the training session no longer seems so tough. The user usually has his favourite workout playlist in his ear, but he also wants a visual component. And this is exactly where screens of all kinds come in.
Moving around in one place allows gym operators to use the time of the running interval for entertainment or news broadcasts to prevent boredom. Not only in the cardio area, but also on the training area, digital signage installations can be perfectly used for content between training units. Displays that can be integrated into the mirror wall as smart mirrors are also suitable.
In addition to membership fees, gyms have a wide range of additionaloffers to generate additional sales. These include fitness drinks from their own drinks bar, training utensils or dietary supplements. Digital signage helps to communicate the offers: For example, power bars that are taken before the workout can be advertised on screens in the entrance area. On the training area, on the other hand, drinks for regeneration after training can be displayed.
Sports classes are also offered. The unclear and fully glued black board sometimes only gives an idea of when which course is taking place. Unforeseen changes in the course plan are difficult to communicate. Digital signage can also help here: Course plans including useful additional information can be shown on the displays in a time-controlled manner. Not only the course plan, but also the course itself can be shown on screens. Video walls present digital fitness trainers, giving employed trainers in the studio more time to introduce new members or give personal advice.
Interactive photo boards can be installed to keep the athletes’ motivation high. On the displays, pictures and videos can be used to show the training successes of others or motivational statements.
Digital signage is not only able to improve the training experience, but also to represent another source of income. The option is to rent advertising space on the screens. City-based sports shops, restaurants or other shops have the possibility to advertise for the health-conscious and sports-related target group. Advertisements from other industries are also conceivable, because as the current study Public & Private Screens shows, fitness is the third-highest reach network among professional decision-makers, which is why non-sport ads will also work for this target group. By the advertising circuit the setting up and the start-up of digital Signage screens reaches a quick return on investment. The software also allows advertising partners to collect reports on the frequency of the spots played in order to make campaigns even more effective.
From course plans to training videos to advertisements – Digital Signage can fulfil many tasks in gyms. Due to our robust construction, weights cannot harm the terminals. Thus they fit seamlessly into the sports environment and will be a loyal companion for all the new athletes with good intentions for the new year.