How Digital Signage can help during the crisis
Reasonable integration of digital signage in retail during the COVID 19 outbreak
While the coronavirus pandemic continues to dominate everyday life and politicians are taking measures to contain it, many retailers are in an unpleasant situation. Despite the recently adopted easing measures, many stores have still closed or reduced opening hours. Food stores have had to stay open since the onset of the pandemic in order to provide essential services and products to consumers who are spending more and more time at home.
Digital signage can help in these difficult times by enabling retailers to stay in touch with their customers and deliver the most important good of all: information.
Providing information on product availability
During the outbreak, consumables such as toilet paper, paper towels or hand disinfectants have partially disappeared from the shelves of the shops. Nobody wants to drive all the way to the supermarket, only to find nothing more that is needed. Digital signage can help with this task by integrating it into a store’s POS system so that it can provide information about product availability and purchase limits.
For example, a display could show that there are only 50 packs of toilet paper left and remind customers that they should buy in household quantities. It could also provide information about sought-after foods such as meat, fruit and canned foods.
Wayfinding
People want to get in and out of a grocery store quickly, and the coronavirus only accelerates this process. Customers want to buy the items they need and return to their safe homes as quickly as possible. Wayfinding can help them with this process.
A display can show a map with the layout of the store, using labels to show users where they are and where each department is located. The display may also have an interactive touch screen – but it is important to ensure that there is some form of hand sanitizer next to the display or that there is a way to automatically clean the display on a regular basis. Nobody wants to touch a touchscreen that is contaminated with germs.
Reasonable integration of digital signage in retail during the COVID 19 outbreak
While the coronavirus pandemic continues to dominate everyday life and politicians are taking measures to contain it, many retailers are in an unpleasant situation. Despite the recently adopted easing measures, many stores have still closed or reduced opening hours. Food stores have had to stay open since the onset of the pandemic in order to provide essential services and products to consumers who are spending more and more time at home.
Digital signage can help in these difficult times by enabling retailers to stay in touch with their customers and deliver the most important good of all: information.
Providing information on product availability
During the outbreak, consumables such as toilet paper, paper towels or hand disinfectants have partially disappeared from the shelves of the shops. Nobody wants to drive all the way to the supermarket, only to find nothing more that is needed. Digital signage can help with this task by integrating it into a store’s POS system so that it can provide information about product availability and purchase limits.
For example, a display could show that there are only 50 packs of toilet paper left and remind customers that they should buy in household quantities. It could also provide information about sought-after foods such as meat, fruit and canned foods.
Wayfinding
People want to get in and out of a grocery store quickly, and the coronavirus only accelerates this process. Customers want to buy the items they need and return to their safe homes as quickly as possible. Wayfinding can help them with this process.
A display can show a map with the layout of the store, using labels to show users where they are and where each department is located. The display may also have an interactive touch screen – but it is important to ensure that there is some form of hand sanitizer next to the display or that there is a way to automatically clean the display on a regular basis. Nobody wants to touch a touchscreen that is contaminated with germs.
Helping consumers to stay calm
Another way that displays can help in retail is simply to create a more soothing atmosphere. Everyone is nervous about this outbreak and could use some positive encouragement.
For example, displays could show the following content:
- Digital artwork.
- Soothing videos of a landscape.
- Inspiring stories of communities and groups coming together to fight the corona virus.
- Expressive messages or quotes.
A subgoal of digital signage is to improve the customer experience, no matter what the circumstances. By helping the customer to do their job quickly and efficiently while at the same time calming them down, digital signage can do the job with excellence.
An innovative solution during the crisis is our digital customer entrance system. Learn more about the solution
Helping consumers to stay calm
Another way that displays can help in retail is simply to create a more soothing atmosphere. Everyone is nervous about this outbreak and could use some positive encouragement.
For example, displays could show the following content:
- Digital artwork.
- Soothing videos of a landscape.
- Inspiring stories of communities and groups coming together to fight the corona virus.
- Expressive messages or quotes.
A subgoal of digital signage is to improve the customer experience, no matter what the circumstances. By helping the customer to do their job quickly and efficiently while at the same time calming them down, digital signage can do the job with excellence.
An innovative solution during the crisis is our digital customer entrance system. Learn more about the solution